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TikTok has partnered with ConnectSafely to survey US parents and understand how they approach discussions about online safety with their teens. The survey results showed that parents recognize the importance of these conversations, but often hesitate to initiate them proactively. The survey also revealed different digital parenting practices and the need to empower parents to feel confident in having conversations about online safety. TikTok has launched initiatives such as community events, educational content, and a TV campaign to raise awareness about their Family Pairing feature. They also encourage parents to use their safety tools and features and are working with experts to build age-appropriate experiences for teens and families on TikTok.