TikTok World: Empowering Brands and Marketers to Connect with the TikTok Community

Today, TikTok is hosting its second global product summit, TikTok World, where brands can connect and collaborate with the TikTok community. Over the years, TikTok has witnessed the power of its community in pushing the boundaries of entertainment and marketing. Brands have become an integral part of this experience by embracing storytelling, community, and creativity.

At this year's TikTok World, the focus is on unveiling new solutions and research that empower brands and marketers to engage with the TikTok community and achieve real impact for businesses of all sizes. TikTok's ad products are designed to enhance the user experience, inspire creativity, and bring joy. Studies have shown that people spend more time viewing ads on TikTok compared to other platforms. Additionally, TikTok viewers feel a deeper connection to the brands they interact with on the platform, and brands are remembered more on TikTok than on other platforms. TikTok has also become the fastest-growing channel for product discovery.

TikTok's ad solutions aim to help brands get discovered in a fun and community-first way, make ad campaigns more cost-efficient and effective, and reach customers throughout their purchase journey. The highlights from TikTok World include:

Supercharging brand growth with authentic creativity: Studies have shown that the authenticity of creators on TikTok motivates the community to buy from brands. Working with creators to produce TikTok creatives can significantly increase brand lift and engagement.
TikTok Creator Marketplace (TTCM): TTCM connects brands and agencies with over 800,000 qualified creators worldwide. Updates to TTCM include improved search capability, recommendation functionality, open application campaigns, and invite links for collaborations.
Profile Kit: TikTok for Developers has introduced Profile Kit, allowing users to integrate their TikTok accounts with third-party apps. This integration empowers creators to showcase their TikTok content on platforms like Linktree.
Focused View: TikTok's high level of engagement and attention sets it apart from other platforms. Focused View is a new campaign objective that ensures ads are shown to users who are truly paying attention and voluntarily engaging with the brand.
Solutions tailored for audiences: TikTok recognizes that communities are the new demographics. They have launched Shopping Ads, a simplified solution that maximizes the potential for sellers' product catalogs and helps brands connect with communities on TikTok. They have also introduced Showtimes on TikTok, a native experience for movie studios to promote their latest films and drive movie-going intent.

TikTok is committed to responsible innovation and building for the future of entertainment. They provide diverse advertising tools for brands of all sizes to connect with audiences, grow their customer base, and drive revenue. The next TikTok World event is eagerly anticipated, as it will continue to showcase the cultural moments created by brands and the TikTok community.