TikTok at Cannes Lions: Celebrating Creativity and Impact

As the leading entertainment platform that drives impact, TikTok is proud to celebrate the brands and creators who have embraced creativity on our platform at this year's Cannes Lions International Festival of Creativity. With over one billion monthly users, TikTok is where communities gather, where entertainment, creativity, and culture collide, and where brands have a unique opportunity to be discovered and engage with their audiences.

We understand that businesses of all sizes are essential to economies worldwide, which is why we are humbled to see so many thriving on our platform across various sectors. On TikTok, content is curated based on what our communities find entertaining. Our community thrives on hearing compelling stories from real people, and brands that have embraced this ethos have seen significant results. We call this "actionable entertainment" - content that is culturally relevant, drives impact, and inspires our community.

With over one billion global users on TikTok every month, CMOs already recognize the value of investing in our platform. It is the place where communities gather, where entertainment, creativity, and culture collide, and where brands have a unique opportunity to be discovered and engage with their audiences.

However, we can support CMOs in understanding how to effectively engage these communities on TikTok. Marketers need a simplified answer on how to create content for TikTok, utilize our product solutions, and create in a way that resonates and drives business goals. Our goal at Cannes is to help marketers, agencies, and industry leaders understand how to make the best use of our platform to drive meaningful action among their communities.

At Cannes, we will be unpacking and celebrating the following concepts that we believe are key to why so many businesses thrive on TikTok:

Influencing culture and driving action both on and off the platform: TikTok's core is creativity, which inspires communities to take action. Creativity among TikTok communities influences culture both on and off the platform, leading to trends like #BookTok increasing book sales across generations and #FoodTok influencing shopping trends.
Creating a new era of commerce opportunities: The way consumers shop is changing, and TikTok provides a platform for brands to build deeper relationships with their audiences. Through our suite of Shopping Ads and TikTok Shop, brands can reach their audiences and drive them to purchase, creating a seamless journey from product discovery to purchase and beyond.
The platform for creators: TikTok is at the forefront of the creator economy, rewarding creativity and authenticity. Brands and advertisers understand the value of working with creators from diverse communities and backgrounds to humanize their brand and reach a wider audience.
The future of creating: Technology continues to transform creativity, and TikTok is embracing this by co-creating with machines. We are developing tools like Script Generator, a virtual assistant, and Ad Maker to streamline the creative process and make it easier for brands to create persuasive content.
Innovating responsibly to drive impactful work: TikTok is an entertainment ecosystem built on unique connections between creators, content, brands, and community members. We prioritize brand safety and trust, creating a positive environment for brands and ensuring the safety of our community.

We invite you to visit our immersive space at the Carlton Hotel during the Cannes Lions festival, open to the public from Monday, June 19th to Friday, June 23rd.