30 Days of #GamingonTikTok: Celebrating Gaming Culture and Community

TikTok has rapidly become a popular platform for gamers, with over 3 trillion video views for gaming content worldwide in 2022 (1). From gameplay and tutorials to cosplay and memes, TikTok brings together gaming culture and entertainment, allowing gamers from around the world to connect in fun, authentic, and creative ways.

In celebration of our passionate gaming community and the exciting moments in the gaming industry throughout June, we are launching a new global gaming campaign: 30 Days of #GamingonTikTok. From June 1 to 30, we have prepared a month full of dedicated programming to bring our community closer to the action and highlight what makes #GamingonTikTok so special. This includes live showcases from top industry events, new CapCut gaming templates, and more! By searching #GamingonTikTok, our community can stay updated on all things gaming throughout the month and contribute to the conversation by using the hashtag in their own content.

We are thrilled to collaborate with leading industry partners to bring our community front row access to some of the biggest gaming moments in June. Check out the schedule below and make sure to tune in:

6/8: Live from Summer Game Fest (@summergamefest) - 12 PM PT / 3 PM ET
6/10: Live from Wholesome Direct (@wholesomegames) - 9 AM PT / 12 PM ET
6/10: Live from Future Games Show (@futuregamesshow) - 10 AM PT / 1 PM ET
6/11: Live from @Xbox Showcase with @IGN - 10 AM PT / 1 PM ET
6/12: Live from Ubisoft Forward with @IGN - 10 AM PT / 1 PM ET
6/12: Live from CapCom Digital Showcase (@CapCom) - 3 PM PT / 6 PM ET

Take your content creation to the next level with new CapCut gaming templates. In collaboration with CapCut, the all-in-one video editing app, we have created three gaming-specific templates:

Victory! Template: Share your epic player vs. player wins or legendary catches in your favorite cozy game using this template.
Games of June Template: Use this template to share your favorite games with your community.
Gamer Knows Template: Let us know you're a gamer without saying it directly using this template.

We are also celebrating the #Gayming community with Gayming Mag. From passionate content creators to stunning cosplayers, #Gayming celebrates our LGBTQIA+ gaymers worldwide, generating over 114 million views to date. During Pride Month and 30 Days of #GamingonTikTok, we are excited to partner with @gaymingmag to amplify #Gayming on TikTok through special Pride-themed live events, creator spotlights, and more. Keep an eye out for live events from @gaymingmag's DIGIPRIDE on TikTok:

6/19: Juneteenth with NYC Gaymers
6/21: TikTok 101 for Gaymers
6/24: Gayming House Party
6/27: Let’s Go Gayming – STORY OF SEASONS: A Wonderful Life"

"Whether you're an experienced gamer or new to the gaming world, we are thrilled to unite our global gaming community to celebrate 30 Days of #GamingonTikTok," said Carla Harris, Program Manager, Global Gaming Content at TikTok. "From live showcases with industry partners to new CapCut templates and our collaboration with Gayming Mag, 30 Days of #GamingonTikTok will bring the joy and excitement from the gaming world directly to our community and inspire them to connect, engage, and create in new ways."

So, fellow gamers - grab your controllers, ignite your screens, and get ready to unleash your gaming spirit because 30 Days of #GamingonTikTok is here! Follow along at #GamingonTikTok throughout the month for all the action.

Index: 1. TikTok Internal Data, Global, Jan-Dec 2022