TikTok Launches #ClimateAction Campaign to Promote Climate Awareness

With the increasing prevalence of climate change content in popular culture, particularly among the younger generation, there is a growing interest in learning more about climate issues and how individuals can contribute. Studies have shown that younger adults are more likely to engage with climate change content on social media platforms, and TikTok has become a hub for discussions on urgent environmental challenges and sustainability.

The TikTok community is comprised of the generation most affected by climate change and driven to take action. Creators and organizations on TikTok are actively raising awareness and inspiring others to make a difference by sharing tips on energy-saving, advocating for sustainable consumption and lifestyle choices, and promoting waste reduction in daily life.

At TikTok, we are committed to empowering our community and the next generation by providing access to credible climate information and amplifying the voices of climate advocates, experts, and organizations. We collaborate with communities and partners worldwide to inspire hopeful dialogue and real action for a more sustainable future.

To further promote climate awareness during the COP27 UN Climate Change Conference, TikTok is launching the #ClimateAction global campaign. This campaign aims to encourage communities worldwide to join the climate conversation and take actions that positively impact our planet. As a crucial climate event, COP27 brings together world leaders, civil society, companies, and individuals on the frontlines of climate change to commit and inspire urgent climate action.

TikTok is partnering with creators to elevate their inspiring climate content and ensure these important conversations are at the forefront. Follow @tiktokforgood, TikTok's global social impact hub, as TikTok creators @SarahaBulkhair and @CamelNews21 provide a live, interactive experience with real-time updates and solutions for followers to get involved in climate action.

We all have a role to play in protecting our planet's future. Join the #ClimateAction campaign and share what you're doing to combat the climate crisis. Whether it's learning about climate issues on TikTok or discussing easy sustainability ideas, together we can make a difference.