StemDrop: Revolutionizing Music Collaboration and Discovery

StemDrop is a groundbreaking new project called StemDrop, in partnership with Syco Entertainment, Universal Music Group, Republic Records, and Samsung. It is a global music collaboration platform that allows TikTok creators to produce their own versions of a brand-new song titled 'Red Lights', written by renowned songwriters Max Martin, Savan Kotecha, and Ali Payami.

StemDrop aims to revolutionize the music industry by providing an opportunity for artists and music creators from all over the world to collaborate with some of the most iconic songwriters of all time. This project is made possible by Samsung, who will also introduce a unique 'StemDrop Mixer' on TikTok, allowing creators to experiment with individual effects, harmonies, and melodies to create their own unique versions of the song.

The official launch of StemDrop will take place on October 26th on TikTok, with creative direction from Syco Entertainment and Universal Music Group's Republic Records, and powered by Samsung Galaxy. Max Martin, Savan Kotecha, and Ali Payami, who have produced numerous Billboard number 1 singles, will release a 60-second preview of their brand-new single exclusively on TikTok. The TikTok community will then have access to the stems of the song, including drums, bass guitar, and vocal parts, to create and share their own versions.

The StemDrop Profile on TikTok will showcase curated versions of the track from around the world, providing a window into the creative process. TikTok music curator Ari Elkins, singer-songwriter Astrid S, and Your Boy Moyo will act as global ambassadors for StemDrop and host daily content on the @StemDrop channel on TikTok.

Simon Cowell, the pioneer behind successful talent discovery formats, expressed his excitement about StemDrop, stating that it provides aspiring artists with the opportunity to collaborate with some of the best songwriters in the world. He thanked Max Martin, Savan Kotecha, and Ali Payami for their support and belief in this project, as well as TikTok, Samsung, and Universal for their enthusiastic support.

Tim Van Rongen, co-creator of StemDrop, emphasized the importance of this project in talent discovery and praised the creative process being in the hands of TikTok creators. He looks forward to seeing the variety of creative content that StemDrop and the TikTok community will deliver.

TikTok's Global Head of Music, Ole Obermann, expressed his excitement about StemDrop, stating that it will supercharge music discovery and provide a platform for undiscovered artists and songwriters to find a global audience. Sir Lucian Grainge, Chairman & CEO of Universal Music Group, highlighted the partnership with StemDrop as a way to leverage the artistry of creators worldwide.

Paul Hourican, Global Head of Music Operations at TikTok, emphasized the platform's commitment to opening doors for artists and propelling new talent to find success. Monte Lipman, Founder and CEO of Republic Records, praised StemDrop for capturing the spirit of experimentation and celebrating the diversity of musical talent emerging on TikTok.

Benjamin Braun, CMO at Samsung Europe, expressed the company's commitment to championing creativity and innovation in the music industry. He highlighted Samsung's role in technological advancements and inspiring the world to #MakeItWithSamsung.

In summary, StemDrop is an exciting project that brings together the world's biggest songwriters and TikTok creators to collaborate and create unique versions of a brand-new song. It provides a platform for undiscovered artists to showcase their talent and opens doors for new opportunities in the music industry. With the support of Syco Entertainment, Universal Music Group, Republic Records, and Samsung, StemDrop aims to revolutionize music collaboration and discovery.