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The #FilmTok community, with 17.8 billion views, has become a go-to place for movie fans and industry partners to connect, discuss Oscar predictions, and review and recommend the best movies of the year. TikTok creators and industry professionals have come together to share their insights, behind-the-scenes experiences, and love for film. Film studios have embraced TikTok as a means of connecting with the community and promoting their films. The TikTok community's creativity and passion for film are evident in the videos they create using music and sounds from their favorite movies.

TikTok is introducing new features to benefit teens, families, and the wider community. These include enhanced screen time tools, default settings for teen accounts, and expanded parental controls. The platform is implementing a 60-minute daily screen time limit for users under 18, with additional limits for users under 13. Teens will be prompted to set a daily screen time limit if they exceed 100 minutes. Family Pairing is also being enhanced with customizable screen time limits, a screen time dashboard, and the ability to mute notifications. TikTok is committed to educating parents and families about safety through partnerships, in-app educational videos, and advertising campaigns. Users will soon be able to set their own screen time limits and receive sleep reminders. The goal is to empower users to stay in control of their TikTok experience.

TikTok introduces Sounds for Business, a collection of custom sounds designed to help small businesses create engaging content. These sounds, including music and voice overs, enable businesses to showcase their growth and connect with new communities. With 58% of TikTok users discovering new brands and products on the platform, Sounds for Business provides an easy and fun way for businesses to share their stories and become innovative storytellers. This article explores the power of sound on TikTok, the impact of music on brand awareness, and the benefits of using Sounds for Business. It also highlights the availability and usage of these sounds in both organic and paid content, emphasizing their role in highlighting products, engaging new audiences, and connecting with communities.

TikTok is committed to ensuring the safety and well-being of its users, and is supporting Eating Disorders Awareness Week through an in-app campaign. They are partnering with organizations like the National Eating Disorders Association (NEDA) and the National Alliance for Eating Disorders (The Alliance) to raise awareness, reduce stigma, and provide resources for those dealing with eating disorders. TikTok encourages its community to share their experiences and recovery journeys using the hashtag #ItsTimeforChange. They also provide tools to filter content and redirect searches related to eating disorders to helplines and resources.

TikTok responds to a misleading industry analysis conducted by the Malcore team at Internet 2.0. The analysis lacked a detailed source code review and contained inaccuracies. TikTok's own researchers conducted a technical analysis to address the findings. The response includes clarifications on data collection practices, software development kits used, and the scoring system used in the analysis. TikTok emphasizes its commitment to privacy and security.

TikTok has partnered with luxury automotive brand Mercedes-Benz to integrate the popular social media platform into the newly announced interior of the Mercedes-Benz E-Class. The E-Class will be equipped with the new MBUX Superscreen, featuring TikTok integration, allowing users to enjoy TikTok content while waiting in their parked vehicle or during moments of rest. The collaboration aims to expand the TikTok experience for users and provide more opportunities to enjoy the content they love.

TikTok is launching the Creativity Program Beta to support and reward US creators who meet certain follower and video view requirements. This program aims to foster creativity, increase revenue potential, and provide real-world opportunities for creators. It is part of TikTok's commitment to offer opportunities that reward creators and help them turn their passions into careers. The program will initially be available by invitation only and later open to all eligible US creators. Creators can switch to the Creativity Program Beta if they are already enrolled in the TikTok Creator Fund, and those not enrolled can apply once the program becomes available. To start earning, creators need to create and publish high-quality, original content longer than one minute. They will have access to an updated dashboard to track video eligibility, estimated revenue, and video performance metrics and analytics. All videos for the Creativity Program must adhere to TikTok's Community Guidelines to ensure the safety of the community.

TikTok Trivia is a new interactive entertainment experience on TikTok LIVE, featuring 5 days of trivia challenges presented by Lionsgate and John Wick Chapter 4. Participants can join the trivia sessions, hosted by James Henry, to answer multiple-choice questions and have a chance to win cash prizes from a $500k prize pool. The trivia sessions will be followed by LIVE sessions with creators from diverse communities. This article highlights the details of the TikTok Trivia event and encourages users to join and engage with the TikTok community.

TikTok has partnered with Snoop Dogg and Death Row Records to bring their iconic music catalog to the platform. Through SoundOn, TikTok's all-in-one distribution platform for music creators, users now have access to a playlist of Death Row's greatest hits. This exclusive release pays tribute to the influential hip-hop history that Death Row Records represents. The partnership marks Death Row's first official online release since its removal from streaming services in early 2022.

TikTok is introducing new targeting and boosting features for Promote, allowing users to drive traffic to their profiles, increase brand recall, and better target desired audiences. The new features include driving views to TikTok pages, sparking deeper engagement with more messages, building brand love by boosting creators' content, and getting in front of the right audience with location targeting. These features aim to make advertising easy and accessible for small businesses and creators on TikTok.