TikTok Partners with Mercedes-Benz for Integration in E-Class

TikTok has partnered with luxury automotive brand Mercedes-Benz to integrate the popular social media platform into the newly announced interior of the Mercedes-Benz E-Class. This collaboration was announced at the Strategy Update: Mercedes-Benz Operating System event.

The E-Class will be equipped with the new MBUX Superscreen, which will feature TikTok integration. This means that users will be able to enjoy TikTok content while waiting in their parked vehicle or during moments of rest before reaching their destination. The TikTok app will provide a stream of videos tailored to each user's preferences.

Both the driver and passenger will have access to TikTok on the two independent screens in the vehicle. Passengers without an account can browse as a guest and enjoy a selection of TikTok's top content, which has been moderated for suitability for adults and teens.

The integration of TikTok into the Mercedes-Benz E-Class will be available later this year, offering innovative in-car entertainment options.

David Saidden, Director of Distribution Business Development at TikTok, expressed excitement about the partnership with Mercedes-Benz, stating that it will expand the TikTok experience for users and provide more opportunities to enjoy the content they love.

Safety is a top priority for both TikTok and Mercedes-Benz. When the vehicle is in motion, image transmission is disabled, and usage of all entertainment apps is restricted on the center display.

Users can download TikTok directly from the touch-activated home screen in the E-Class. They can choose to browse as a guest or log in to their TikTok account to access their personalized For You feed. The TikTok interface in the E-Class is specifically designed and configured for a comfortable and enjoyable user experience.

This collaboration with Mercedes-Benz is an important step for TikTok in expanding its presence on new screens and reaching new audiences. It aligns with TikTok's mission to bring joy, entertainment, and creativity to various venues and platforms, from movie theaters to airplanes to billboards.