TikTok Sounds for Business: Empowering Small Businesses with Creative Content

TikTok introduces Sounds for Business, a collection of custom sounds designed to help small businesses create engaging content. These sounds, including music and voice overs, enable businesses to showcase their growth and connect with new communities.

The Power of Sound

Sound is the universal language of TikTok that sparks global trends, inspires creativity, and unifies communities. Brands have found innovative ways to engage audiences through music, which contributes to brand awareness and favorability. When a TikTok video features a song that users like, it increases brand recall and curiosity to learn more about the brand.

TikTok: A Hub for Small Businesses

TikTok is a hub for small businesses, with 58% of users discovering new brands and products on the platform. Sounds for Business provides an easy and fun way for businesses to share their stories and become innovative storytellers. It offers a platform for businesses to connect with new communities and leverage the power of sound to showcase their growth.

Sounds for Business: Easy and Engaging Content Creation

Sounds for Business are specifically designed to help small businesses create easy, fun, and engaging content. The collection includes 10 custom sounds that prompt the community to showcase their popular products, packing and shipping processes, reasons to support small businesses, and other relevant cues. These sounds have ranked in the top 1% for creates, views, likes, and shares on the Commercial Music Library in the two months since their launch.

Availability and Usage

Sounds for Business can be used in both organic and paid content to highlight products, engage new audiences, and connect with communities. These sounds are pre-cleared for commercial use on TikTok, eliminating the need for businesses to obtain licenses on their own. They are available on the Commercial Music Library, and businesses can easily incorporate them into their content creation process.

Conclusion

TikTok is committed to creating innovative tools that help businesses of all sizes connect with audiences in unique and engaging ways. Sounds for Business is a testament to this commitment, providing small businesses with the means to create compelling content and stand out on the platform. By leveraging the power of sound, businesses can share their stories, connect with new communities, and become innovative storytellers.

For more information and examples of how businesses are using Sounds for Business, search for the hashtag #soundsforbusiness on TikTok.