Published on

TikTok Partners with Snoop Dogg and Death Row Records to Bring Iconic Music Catalog to the Platform

TikTok Partners with Snoop Dogg and Death Row Records\n\nTikTok has partnered with Snoop Dogg and Death Row Records to bring their iconic music catalog to the platform. Through SoundOn, TikTok's all-in-one distribution platform for music creators, users now have access to a playlist of Death Row's greatest hits.\n\nThis exclusive release pays tribute to the influential hip-hop history that Death Row Records represents. The partnership marks Death Row's first official online release since its removal from streaming services in early 2022.\n\nTikTok creators can now use a wide range of classic recordings from Death Row, including songs from albums like Snoop Dogg's Doggystyle, The Dogg Pound's Dogg Food, and the Above The Rim soundtrack. The catalog also includes tracks from legendary artists like 2Pac, Nate Dogg, Kurupt, and The Lady Of Rage.\n\nTo celebrate this exclusive addition, TikTok and Death Row have curated the Death Row's Greatest Hits playlist, featuring tracks from Snoop Dogg, Dr. Dre, 2Pac, and more. They have also created the "What Dogg Are You?" TikTok filter, inspired by Snoop's iconic song "Who Am I? (What's My Name)". This filter uses AR technology to transform creators into the breed of dog that best represents them.\n\nSnoop Dogg expressed his excitement about reintroducing the historic Death Row catalog to the people. He reached out to TikTok to make this happen and mentioned that the catalog will be back on streaming services soon.\n\nDeath Row Records, founded in 1991, played a significant role in shaping West Coast rap with its uncompromising attitude, raw lyricism, and game-changing G-funk sound. The label produced and distributed some of the greatest albums of the '90s, including Dr. Dre's The Chronic, Snoop Dogg's Doggystyle, and 2Pac's All Eyez On Me. Last year, Snoop Dogg acquired the Death Row catalog, ensuring its preservation and continued influence.\n\nWe are honored to work with Snoop Dogg to usher in the next chapter of this legendary label. So, enjoy the music, get creative, and let the incredible Death Row catalog inspire you!