The Impact of the #FilmTok Community on the Entertainment Industry

The thriving #FilmTok community, with 17.8 billion views, has become the go-to place for movie fans and industry partners to connect, discuss Oscar predictions, and review and recommend the best movies of the year. The hashtag has grown by over 2500% in the last year alone, showcasing the community's influence on the entertainment and film industry. TikTok serves as a platform where all aspects of the film and entertainment industry converge, gaining recognition and sharing their talents with an audience.

As the 95th Oscars approach, we delve into the impact of the #FilmTok community on the entertainment industry. To find out who TikTok thinks will win Best Picture, users can visit the Oscars Hub within the app and cast their vote.

TikTok creators play a significant role in the coverage of the 95th Oscars, both on and off the platform. Notable creators like Bobbi Miller (@theafternoonspecial) attended the official nomination ceremony, while Juju Green (@straw_hat_goofy), a self-proclaimed "movie guy," joined Good Morning America's Oscars panel for his outstanding commentary on the nominations. Reece Feldman (@guywithamoviecamera), now a red carpet staple, has created multiple trending TikTok videos with nominated actors. The #FilmTok community has also welcomed industry professionals like martial artist Andy Le (@andyle_official) and prop master Josh Bramer (@propmasterjosh), who worked on the 11-time Oscar nominated film "Everything Everywhere All at Once." They have shared behind-the-scenes footage and stories on TikTok, connecting with a new community and interacting with fans in a unique way. Foley artist Sanaa Kelley (@reelfoleysound), a four-time Emmy winner, showcases the process of creating sound for film and television, providing fans with a glimpse into an essential part of filmmaking.

The #FilmTok community holds a deep appreciation for awards season, offering fashion predictions and commentary on award nominees. Creators like Joe Aragon (@cinema.joe) provide their predictions and thoughts on nominations and winners, helping viewers fill in their Oscar brackets. Over the past year, the films nominated for the 95th Oscars have gained enthusiastic fanbases on TikTok. TikTok played a significant role in the success of "Everything Everywhere All at Once," generating buzz for the film through festival screenings and limited releases. A24, the film's production company, embraced TikTok's popularity by providing sounds from the film that inspired trends, showcasing viewers' emotional reactions and appreciation for the groundbreaking AAPI cast. The film has been closely followed as a frontrunner in multiple categories throughout the 2023 award season.

Film studios have also utilized TikTok to engage with the community around the films nominated for Best Picture. Paramount Pictures collaborated with TikTok creator Josh "Bru" Brubaker (@bruontheradio) as the "TikTok Correspondent" on the red carpet at the San Diego World Premiere. They also hosted a live event featuring behind-the-scenes content with the film's talent at the Cannes Film Festival and organized an exclusive screening party in Hollywood. A24 has provided educational videos about the making of "Everything Everywhere All At Once," showcasing the chemistry between cast members and the creative process behind iconic scenes. Warner Bros. Pictures created a dedicated TikTok handle for @elvisfilm to promote the film, and director Baz Luhrmann (@bazluhrmann) offered a behind-the-scenes look at the press tour and release of the film.

The TikTok community expresses their creativity and love for film by creating videos using music and sounds from their favorite movies. Several Best Picture nominees and Oscar-nominated songs had significant moments on TikTok. For example, the FilmTok community helped Turning Red's fictional boy band 4*TOWN earn a real-life hit with "Nobody Like U," which trended on the platform and reached #49 on the Billboard Hot 100. Rihanna's "Lift Me Up" from the Black Panther: Wakanda Forever soundtrack generated over 500k videos, showcasing creators' emotional reactions to the film. The soundtrack of Baz Luhrmann's Elvis, featuring modern stars and TikTok community favorites, also gained popularity on the platform. Lady Gaga's "Hold My Hand" from Top Gun: Maverick and OneRepublic's "I Ain't Worried" received significant attention on TikTok, contributing to their success on the Billboard Hot 100.

In conclusion, the #FilmTok community has had a profound impact on the entertainment industry, particularly during awards season. TikTok creators and industry professionals have come together to share their insights, behind-the-scenes experiences, and love for film. The platform has helped generate buzz for nominated films and provided a space for fans to engage with their favorite movies. Film studios have embraced TikTok as a means of connecting with the community and promoting their films. The TikTok community's creativity and passion for film are evident in the videos they create using music and sounds from their favorite movies.