Introducing the Creativity Program Beta

TikTok is launching the Creativity Program Beta to support and reward US creators who have at least 10K followers and 100K authentic video views in the last 30 days. This program aims to foster creativity, increase revenue potential, and unlock exciting real-world opportunities for creators. It is part of TikTok's range of monetization tools that support creators at all levels.

The Creativity Program Beta has been developed based on feedback from creators, including those enrolled in the TikTok Creator Fund. Initially, it will be available to creators by invitation only, and later it will be open to all eligible US creators.

To be eligible for the Creativity Program Beta, users must be at least 18 years old, meet the minimum follower and video view requirements, and have an account in good standing. Creators already enrolled in the TikTok Creator Fund can switch to the Creativity Program, while those not enrolled can apply once the program becomes available.

Creators enrolled in the TikTok Creator Fund can choose to switch to the Creativity Program Beta. To start earning, creators need to create and publish high-quality, original content longer than one minute. They will have access to an updated dashboard to track video eligibility, estimated revenue, and video performance metrics and analytics. All videos for the Creativity Program must adhere to TikTok's Community Guidelines to ensure the safety of the community.

The Creativity Program is currently available in the US, France, and Brazil, with plans to expand to more regions in the future. It joins TikTok's suite of monetization solutions, including LIVE Subscription and TikTok Pulse.

To learn more about the various ways creators can be rewarded on TikTok, please visit our Creator Portal.