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TikTok is a platform where brands can genuinely engage with a diverse, creative, and highly engaged community. It has become a destination for learning, creativity, community connection, and trend discovery. The TikTok community is revolutionizing the way people discover, shop, and make purchases. To support brands on their TikTok journey, a new TikTok World Hub has been launched, providing best practices to help brands embrace the creativity and authenticity of TikTok and unlock the full potential of their content and ads. The hub features four learning tracks - Branding, Commerce, Performance, and Creative - offering tools for success, authentic connection, creativity, and innovative storytelling. TikTok has become the preferred platform for businesses seeking expansion, community engagement, and success.

TikTok is a popular entertainment platform that offers a space for creators, users, and brands to express their creativity and become cultural influencers. With a highly engaged and diverse community, TikTok has become a platform where advertising becomes entertainment, capturing the attention of audiences and driving real impact for brands. TikTok Pulse and Pulse Premiere are contextual advertising solutions that allow brands to engage with their communities and place their ads next to trending videos and premium publishers' content. These solutions empower brands to tap into entertainment and participate in larger cultural moments, increasing brand recall and awareness. TikTok is continuously innovating to bring brands closer to its engaged, diverse, and creative communities.

TikTok is celebrating National Small Business Week by highlighting the success stories of small businesses that have thrived despite uncertain economic times. They have also announced partnerships with the Hispanic Heritage Foundation and Black Girl Ventures to support entrepreneurship in the Latin community and Black and Brown women entrepreneurs. TikTok will be hosting workshops to help businesses learn how to use TikTok's tools to find their audience and grow. Throughout Small Business Week, TikTok will be spotlighting small businesses on their Newsroom and app.

TikTok is honoring Asian and Pacific Islander (API) Heritage Month by highlighting the stories of the API community and recognizing visionary API creatives, business owners, and culture changemakers. They are also hosting live programming events, showcasing API-owned SMBs and organizations, and spotlighting API music artists. TikTok is committed to celebrating the legacy and impact of the API community year-round.

TikTok brings together communities worldwide, empowering them to raise awareness and inspire action for sustainable living and environmental protection. This Earth Day, we join hands with our global community on TikTok to discover, share, and learn how we can continue to invest in our planet and make a difference. From sustainable lifestyle hacks to supporting conservation, take action and celebrate Earth Day on TikTok!

Today is Transgender Day of Visibility (TDOV), a day to celebrate and recognize the achievements of transgender and nonbinary individuals who use their platforms to educate, inspire, and advocate for transgender visibility. This article highlights some trailblazing trans and nonbinary creators on TikTok who fearlessly share their stories and bring joy to their audience. It also acknowledges the non-profit and advocacy groups on TikTok that provide support to trans and nonbinary communities. Let us continue to support and uplift trans voices not just today, but throughout the year.

TikTok is a platform where Americans come together to learn, be entertained, and grow their businesses while creating, discovering, and connecting with a global community. With over 150 million users, TikTok has become a source of inspiration and joy for people across the United States. We are proud to be a home for a diverse community, including book lovers, foodies, families, and emerging artists. This milestone would not have been possible without the hard work and commitment of our 7,000 employees in the US and our incredible community worldwide.

TikTok has announced a multi-year partnership with MLS, the premier men's professional national soccer league, to connect the TikTok community to MLS through exclusive content, in-app programming, and more. The partnership includes the launch of a new Club Creator Network, in-app programming, and integration into every MLS game. Soccer content is thriving on TikTok, and this partnership aims to bring even more premium soccer content to the platform.

TikTok is rolling out a new feature that allows users to refresh their For You feed recommendations. This feature will show content as if the user just signed up for TikTok, providing new content based on their interactions. It adds to the existing content controls that users have to shape their TikTok experience. TikTok also takes measures to safeguard the platform, such as removing content that violates rules and minimizing recommendations of topics that could have a negative impact if viewed repeatedly. The platform aims to provide a diverse range of content and a welcoming space for self-expression.

TikTok is a platform that has the power to transform lives and make a positive impact on others. It has become a place where people can come together, build communities, and create economic opportunities. A new docuseries called 'TikTok Sparks Good' has been launched to highlight the success stories of creators and small businesses on TikTok. This series features 60-second stories that celebrate the inspirational journeys of creators who have made a real-world impact through TikTok. TikTok has also become a thriving platform for small businesses, allowing them to discover and support new businesses and products. The first two installments of the 'TikTok Sparks Good' series showcase the stories of a former teacher who founded the child literacy program Toddlers CAN Read, and a school bus driver who runs her own natural soap business called Country Lather Soap Works. These stories demonstrate the positive influence TikTok has had on individuals and small businesses. The platform has also helped servicemembers and veterans share financial advice and resources with a wide audience, leading to job opportunities. Additionally, TikTok played a crucial role in saving a family-owned restaurant in Texas. The 'TikTok Sparks Good' series showcases the power of TikTok in transforming lives and creating opportunities.