TikTok Partners with MLS to Bring Soccer Content to the Community

TikTok has announced a multi-year partnership with MLS, the premier men's professional national soccer league featuring 29 Clubs across the United States and Canada. This partnership will connect the TikTok community to MLS through exclusive content, in-app programming, greater access to highlights, in-stadium activations, and more.

As part of the partnership, TikTok and MLS will launch a new Club Creator Network, where TikTok creators will collaborate with MLS Clubs to create exciting content during the regular season and off-season. This collaboration aims to enhance the fan experience by offering unique access to favorite MLS players and behind-the-scenes moments.

The partnership will also include various in-app programming, providing the TikTok community with access to MLS content and clips through the Library tool. Fans can also search "MLS" on TikTok to access the MLS Hub, featuring the newest content from MLS, its Clubs, and players.

TikTok will be integrated into every MLS game throughout the season through in-stadium branding and content across stadium videoboards. TikTok is also the co-presenting sponsor of eMLS Cup, the League’s esports tournament.

MLS fans are known for their passion, and many of them come to TikTok to react to their favorite moments, build community, and connect with the soccer world. This partnership with MLS will take soccer content to the next level and provide exclusive access to the game for the TikTok community.

MLS broke new ground on TikTok by introducing Noah Beck as its first Social Playmaker. With over 34 million followers, Beck brought the TikTok community into the MLS world like never before.

Soccer content is thriving on TikTok, with views for #soccer increasing over 500% in the past two years. TikTok continues to partner with leagues, events, and federations around the world to give the community unparalleled access to the biggest moments in soccer. Through the partnership with MLS, TikTok aims to bring even more premium soccer content to its globally recognized platform.