TikTok: Engaging Brands with a Creative Community

TikTok is a platform where brands can genuinely engage with a diverse, creative, and highly engaged community. With over 150 million Americans visiting TikTok daily, it has become a destination for learning, creativity, community connection, and trend discovery. The TikTok community is revolutionizing the way people discover, shop, and make purchases. One in three people discover new products on TikTok through brand videos, and over 90% of users take action after seeing content on the platform, ranging from researching brands and visiting websites to making purchases or downloading apps.

To help brands succeed on TikTok, the marketing industry is coming together for TikTok World, an event that delves deep into advertising solutions, best practices, driving and measuring results, and how to be discovered by the community. To support brands on their TikTok journey, a new TikTok World Hub has been launched, providing best practices to help brands embrace the creativity and authenticity of TikTok and unlock the full potential of their content and ads. The hub features four learning tracks - Branding, Commerce, Performance, and Creative - offering tools for success, authentic connection, creativity, and innovative storytelling. It includes interactive videos, one-pagers, video explainers, and product roadmaps to educate and inform brands on mastering TikTok advertising.

The TikTok Fundamentals framework is introduced to maximize advertising campaign effectiveness on TikTok. It includes practical tips such as supplying TikTok with the necessary input for optimal campaign outputs, starting with a simple baseline and building upon it, and utilizing TikTok's automation tools to enhance efficiency and simplify workflow. Following these fundamentals allows advertisers to drive successful campaigns, gain insights into platform effectiveness, and achieve scalable performance.

TikTok has become the preferred platform for nearly 5 million businesses seeking expansion, community engagement, and success. The goal of TikTok is to continuously innovate and provide advertisers with diverse advertising tools to connect and create cultural moments with the TikTok community. The platform is designed to help businesses deliver results and make it easier than ever to create, drive, and scale TikTok advertising campaigns, strengthening the connection with the TikTok community.