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TikTok is a platform where brands can genuinely engage with a diverse, creative, and highly engaged community. It has become a destination for learning, creativity, community connection, and trend discovery. The TikTok community is revolutionizing the way people discover, shop, and make purchases. To support brands on their TikTok journey, a new TikTok World Hub has been launched, providing best practices to help brands embrace the creativity and authenticity of TikTok and unlock the full potential of their content and ads. The hub features four learning tracks - Branding, Commerce, Performance, and Creative - offering tools for success, authentic connection, creativity, and innovative storytelling. TikTok has become the preferred platform for businesses seeking expansion, community engagement, and success.