Introducing Effect House Branded Effects: Enhancing Creative Possibilities on TikTok

On TikTok, effects inspire creativity, power storytelling, and bring joy to our global community. Brands have utilized this impact to reach new audiences and tell immersive stories through Branded Effects. To further enhance innovative storytelling and expand creative possibilities for brands on TikTok, we are introducing Effect House Branded Effects, a new solution that enables brands to collaborate directly with TikTok effect creators to produce custom Branded Effects.

Branded Effects are custom effects sponsored by brands, which can be highly customized with branded elements and include features like calls-to-action and custom audience targeting. By working with effect creators, brands can tap into their creativity and ideas, allowing them to create connections, engagement, and conversion while having more control over key performance features.

Since the launch of the Effect House beta last year, our global community of effect creators has brought their creativity to life in various ways. Effects created for TikTok have influenced culture, shaped trends, powered storytelling, and inspired creative expression. For example, Microsoft 365 and their agency Superdigital collaborated with Effect House creators to create the WordArt You effect, generating a global conversation and millions of views on TikTok.

TikTok empowers brands to become innovative storytellers and enhance their engagement with customers. Studies have shown that TikTok is a platform where brands can demonstrate their personality and connect with users on a deeper level compared to other platforms. Branded Effects have been successfully used by brands like Universal Pictures, Samsung, and Netflix to engage with the TikTok community and increase ad recall.

At TikTok, we are continuously developing innovative tools for brands to authentically connect and engage with the TikTok community. Branded Effects can be combined with other ad formats, and to get started, brands can contact their TikTok account representative or fill out the interest form to create a Branded Effect. Learn more about Branded Effects in Effect House and stay tuned for updates from Effect House.