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The TikTok What's Next Report 2022 provides insights into the success factors for brands on TikTok in 2022, including community commerce, the importance of music, partnerships with creators, and brand safety. It highlights the opportunities for brands to drive value through creative and culturally relevant content. The report also emphasizes the evolution of sound on TikTok and the role of TikTok creators as a powerful audience for brands. Additionally, it discusses the platform's commitment to brand safety and the measures taken to create a positive environment for brands and users.

TikTok has announced a partnership with the NHL and NHLPA to provide original content and unique experiences to its global community. The partnership will include in-ice branding and the introduction of the TikTok Tailgate Stage at two upcoming NHL events. Exclusive content will be delivered, showcasing player fashion interviews, player personalities, and personal styles. Music and entertainment will also play a significant role in the partnership, with collaborations on musical artists for NHL events.

Meet Emmanuel Duverneau, a 25-year-old content creator on TikTok who shares his passion for dancing and cooking. He aims to inspire others to pursue their dreams and believes that regardless of background or past experiences, everyone has control over their lives. Emmanuel is proud to be part of the Black community and wants to show how they can positively impact the world. He finds inspiration from the TikTok community and believes in constantly evolving and pushing himself outside his comfort zone. Beyond TikTok, Emmanuel is passionate about cooking, dancing, sustainability, and mental health. His dream is to collaborate with top professionals in the cooking and dancing industries and create his own business promoting sustainability.

Learn about Samba Diop, aka @sambafilms, an artist and filmmaker who combines culture and cinematography on TikTok. Discover his passion for powerful imagery, messages, and emotions, and how he celebrates #BlackTikTok. Find out how the TikTok community inspires him and his aspirations to change storytelling on the platform. Explore his involvement in writing and directing films and his plans for the future. Be inspired by Samba's journey and his message that anyone can pursue art.

Robert Lucas, also known as @thesweetimpact, is an IT professional and self-taught cake artist who showcases his cake creations on TikTok. He is renowned for his incredible artistry, as he recreates iconic pop culture references such as Nike Air Jordans, Beauty and the Beast, and Space Jam in cake form. His talent has been recognized, and he was honored as a Foodie on The Discover List. Robert finds inspiration from the Black community and the TikTok community, which have played significant roles in supporting and motivating him. Outside of TikTok, Robert enjoys working out, baking, cake decorating, and singing. His TikTok username, "thesweetimpact," reflects the positive impact he aims to leave on the community through his creations. For those interested in cake design, Robert advises having patience, practicing, and not letting initial failures discourage one from pursuing their passion.

This article highlights Masani Bailey, also known as @cultureunfiltered on TikTok, as a pioneer in the creator community. Masani is the driving force behind Culture Unfiltered, a platform dedicated to music discovery and discussions about popular culture and trending news in the music industry. The article explores Masani's approach to TikTok and content creation, as well as her experiences as a Black woman in the social media space.

TikTok is partnering with fraud awareness organizations to raise awareness about the dangers of romance scams. With a 50% increase in reported losses in 2020, it is crucial to take precautions and follow safety tips provided by experts. This article highlights the role of TikTok creators in shedding light on deceptive tactics used by scammers and emphasizes the importance of seeking support and reporting these crimes. It also emphasizes the need for industry professionals to work together to protect individuals from becoming victims. The COVID-19 pandemic has increased vulnerability, making it important to be vigilant and not overlook any red flags.

TikTok has announced updates to its Community Guidelines to prioritize the well-being of its community and maintain platform integrity. The updates include stricter policies on dangerous acts and challenges, a broader approach to eating disorders, clarity on prohibited hateful ideologies, and expanded measures to protect platform security. TikTok enforces its guidelines consistently and uses technology and human review to identify and remove violations. The platform aims to create a safe and enriching experience for all users.

This article highlights the celebration of #BlackTikTok and Black History Month on TikTok. It showcases the impact of Black creators on mainstream culture and announces various initiatives and events to honor their brilliance. The article also mentions the 2022 Black TikTok Trailblazers, Black-owned businesses supported by TikTok, and the growth of the #BlackTikTok community. It concludes by providing ways to stay connected with the Black TikTok community.

TikTok recognizes the importance of privacy and is committed to promoting and supporting it. They provide resources to educate users about privacy options and empower them to make choices. Privacy is a fundamental aspect of TikTok, with built-in privacy features and customizable settings. TikTok continuously works on enhancing privacy features and improving transparency. They prioritize privacy year-round and uphold high standards expected by the community.