TikTok What's Next Report 2022

The TikTok What's Next Report 2022 provides a deep dive into the areas we see driving real world success and impact for brands on TikTok in 2022. With 20 different iterations from around the world. The reports preview our top-performing categories, case studies to help identify ways of unlocking success on TikTok, and tips for brands looking for further inspiration. From the rise of community commerce and the importance of music to authentic partnerships with creators and continued focus on brand safety. We look forward to seeing brands drive real value for their business through creative, authentic, and culturally relevant content. In 2022.

Community Commerce

Community commerce has exploded on TikTok, with over one billion people turning to the platform for entertainment, joy, learning, and creating and celebrating important moments. Brands have played a significant role in this, with SMB founders showcasing their communities, workshops, and daily lives, and automotive brands creating authentic and fun TikToks to launch new products. The TikTok What's Next Report 2022 delves into the areas driving success for brands on TikTok in 2022, including community commerce, the importance of music, partnerships with creators, and brand safety. Brands have the opportunity to drive real value for their business through creative and culturally relevant content.

Evolution of Sound

Sound is integral to the TikTok experience and has the power to change the way stories are told. TikTok has seen trending songs come from a mix of established, emerging, and breakthrough artists, spanning various genres. The platform's music has transcended TikTok itself, with users researching, streaming, and buying songs they hear on the app. Brands can push the music culture forward by putting artists at the forefront and adopting sonic branding. Music not only makes content more relatable but also generates longer watch times and impacts mood. Brands that embrace immersive audio and sonic branding will connect with the TikTok community on a deeper level.

The New Creative Dream Team

TikTok creators are the new creative dream team for brands. These creators are bold personalities, cultural experts, trend-setters, and pioneers who can help brands overdeliver against campaign goals and achieve tangible results. Partnering with creators on TikTok boosts view-through rates for ads and increases ad recall. Creators have an innate understanding of their audience, cultural trends, and the type of content that resonates with their communities. They have loyal and engaged follower bases, making them a powerful audience for brands. The TikTok Creator Marketplace is a go-to destination for brand collaborations, offering a streamlined way to discover creators based on industry, budget, and business goals.

Building for Brand Safety

Brand safety is a top priority for TikTok. The platform is committed to protecting its community and creating a positive environment for brands. TikTok has introduced various policies, products, and initiatives to ensure safety, including age-appropriate privacy and safety settings, tools to combat bullying and misinformation, and campaigns to promote awareness around bullying. TikTok offers brand safety solutions for advertisers, including inventory filters and pre- and post-bid solutions. The platform has also formed partnerships and established transparency centers to keep the community informed about its efforts in safety. TikTok will continue to prioritize safety, transparency, and partnerships in 2022.

In conclusion, 2022 promises to be an exciting year for brands on TikTok. Community commerce, the evolution of sound, partnerships with creators, and brand safety are key areas driving success for brands on the platform. TikTok provides a unique opportunity for brands to creatively engage with the community and deliver authentic and culturally relevant content. By embracing these trends and prioritizing safety, brands can drive real value for their business on TikTok.