T

  • Published on
    TikTok手握1亿粉丝的操盘手，现在有多赚钱？TikTok在直播中开通了印度尼西亚的小黄车功能，并推出了在线发布和TikTok Shop内部商店。经过一年多的发展，目前已有超过13万卖家入驻TikTok Shop，每月新增开店数量超过1万家。胖胖老师在18年开始从事抖音短视频带货，曾经月流水达到千万。然而，随着抖音平台政策的变化，胖胖老师面临选择，要么去做直播，要么去做TikTok。胖胖老师决定进入跨境电商行业。TikTok的底层推流逻辑和抖音相似，因此可以复制之前在抖音的运营经验。然而，TikTok与抖音的最大不同在于对海外文化的了解需要加强，以避免走弯路。TikTok的发展步伐没有国内抖音那么快，需要在官方准备充分后才能开通小黄车。胖胖老师认为TikTok东南亚开店的国家中，菲律宾的订单量会更高一些，因为他们在生活用品类的带货视频制作经验更丰富，而菲律宾的生活用品消费量明显更大。美国也是一个利润率较高的国家。TikTok目前主推的市场是东南亚，接下来美国将成为下一个重点战场。对于传统商家来说，进入TikTok市场需要考虑成本和试错成本。TikTok存在一些风险点，如在欧美国家经营时无法绕开PAYPAL这个收款平台。胖胖老师的经营规划中，TikTok视频带货占比至少50%。他们过去一年主要在东南亚进行TikTok官方精选联盟的视频带货，而在欧美地区主要通过投放来推广。同时，他们还建立了一个团队来开发云手机方向，解决商家在运营TikTok账号时的硬件和人工成本问题。总之，进入TikTok市场需要大量成本去测试产品和商业模式，但也能开启更广阔的跨境电商市场。
  • Published on
    TikTok数据工具「发现视频」功能已上线，商家可以通过抓住热点和模仿爆火视频来获取巨额流量。新功能具备全方位的筛选能力，商家可以根据自己的需求定制筛选逻辑，快速找到好视频并获得大量流量。同时，商家还可以通过综合搜索和多维度视频排序功能，快速定位到目标品类的视频。对于同时在Shopify和TikTok Shop上架美区商品的商家，新功能可以自由筛选出需要的建站系统，让做美区生意的商家视角更为全面。
  • Published on
    TikTok美国站11月正式开站，为商家带来了巨大的福利。TikTok拥有庞大且迅速增长的用户群体，以及美国市场的巨大消费潜力。商家可以通过TikTok轻松推广商品，与达人合作进行带货，打造消费爆款。
  • Published on
    TikTok数据工具 【三级类目】+【爆品挖掘】两大功能已上线，Tabcut为商家提供高速精准选品的助力。特看数据是一款可靠的TikTok电商数据分析工具，它具备完整的功能。商家可以通过访问https://www.tabcut.com来了解更多信息。在TikTok电商中，选品占据了七成的重要性，而运营则占据了三成。为了帮助商家更好地选品，我们进行了大量的调研，并总结出了最高效的选品链路。今天，我们很高兴地宣布，作为选品链路的基础，我们已经完成了两个重要功能的开发：三级类目选品体系和爆款挖掘工具。这两个功能将大大提升商家的选品能力。
  • Published on
    TikTok LIVE is a platform that offers creators various ways to entertain, connect, and engage with viewers in real-time. It provides an unedited and authentic experience for both creators and viewers. The platform is constantly exploring new features and enhancing existing ones to help creators build deeper connections with their global community and be rewarded for their creativity.
  • Published on
    TikTok Creative Challenge is a feature that allows creators to submit video ads to brand challenges and get rewarded based on their performance. It provides opportunities for creators to collaborate with brands and showcase their talent, while also offering brands a unique way to connect with diverse communities and drive their advertising campaigns. TikTok is committed to continuously improving its features and providing a rich experience for both creators and brands.
  • Published on
    TikTok is excited to participate in VidCon Anaheim 2023 and showcase the real-world opportunities it offers to creators and brands. With over one billion users globally, TikTok has become a gathering place for American creators and businesses. During VidCon 2023, TikTok will host events and panel discussions to demonstrate how creators and brands can unlock opportunities on the platform. The TikTok Galaxy Creator Lounge will be a highlight, providing a space for creators to collaborate and create content. Panel discussions will cover various topics related to TikTok tips, building commercial IP, and bringing brands and creators together. Those unable to attend can still tune in to the livestream and follow the #TikTokVidCon hashtag on TikTok.