This article explores the advantages and considerations of selling on TikTok Shop, a social commerce platform that combines shopping with entertainment and user-generated content. It discusses the differences between TikTok Shop and Amazon in terms of audience, features, and ad formats. The article also highlights the advantages of TikTok Shop, such as its vast reach and engaged user base, as well as considerations for sellers, including the importance of quality content, collaboration with influencers, and mobile optimization. Tips for succeeding on TikTok Shop are provided, emphasizing the creation of compelling content, leveraging TikTok influencers, and regular engagement with users. By carefully considering these advantages and considerations, e-commerce sellers can expand their digital presence beyond Amazon onto TikTok Shop.