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TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok

TikTok for Business | TikTok Ads Tutorial for Beginners | How to Advertise on TikTok

With over 700 million monthly active users globally and over 130 million in the US alone, TikTok presents an invaluable platform for small businesses to reach their target audience. This article serves as a comprehensive guide to help you create and launch your first ad on TikTok using TikTok for Business. We will cover everything from setting up your account to creating engaging video ads.

Getting Started with TikTok for Business

  1. Create an Account:

    • Go to TikTok for Business by visiting tiktok.com/business.
    • Click on "Create Now" in the top right-hand corner.
    • Sign up with your email or phone number, fill in your details, and complete the verification process.

  2. Add Account Information:

    • Enter your website address, billing address, and tax information.
    • Choose your payment type. Initially, manual payments are the only option.
    • Add a balance to your TikTok Ads Manager for running your ads.

Setting Up TikTok Pixel (Optional)

A TikTok pixel is a piece of code that you can install on your website to track specific actions. You can create and configure this by navigating to ‘Assets’ in TikTok Ads Manager and selecting ‘Event’. Installing the pixel helps you track conversions, form submissions, app installs, and more.

Creating Your First Campaign

  1. Campaign Level:

    • Navigate to ‘Campaign’ and select ‘Simplified Mode’ for beginners.
    • Choose your advertising objective; options include website conversions, website traffic, app installs, and lead generation. For beginners, website traffic is recommended.

  2. Ad Group Level:

    • Name your ad group.
    • Select placement for your ad; manually choose TikTok only.
    • Set user comments to on, allowing for greater engagement.
    • Define your target audience by selecting location, gender, age, language, interests, behaviors, and devices.
    • Set your budget and choose the 'lowest cost' bidding option.

Creating Your First Ad

  1. Upload Video:

    • Upload a vertical-format video that you have created beforehand.
    • TikTok allows you to edit your video within the Ads Manager, although using TikTok to create the video is recommended.

  2. Display and Call to Action:

    • Add display name and a brief text description.
    • Choose a call to action like 'Learn More' or 'Shop Now'.
    • Add your website URL that the call to action will direct users to.
    • Upload a personable profile image.

Once you've uploaded and customized your video, click ‘Publish’ to start your TikTok ad campaign. The approval process will take some time.

Creating Engaging Video Ads

For those looking to create high-quality video ads quickly, InVideo is a recommended tool. It features an easy-to-use interface and numerous templates that you can customize.

  1. Using InVideo:
    • Visit InVideo and select 'Vertical' to find appropriate formats.
    • Search for specific templates relevant to your industry.
    • Customize the template and upload your own video content.

For a detailed tutorial on how to use InVideo, refer to the instructional tutorial linked in the article.

Keywords

Keywords:

  • TikTok for Business
  • TikTok ads
  • TikTok Ads Manager
  • Create TikTok ad
  • InVideo
  • TikTok pixel
  • Social media advertising
  • Video ad creation
  • Audience targeting

FAQ

FAQ:

  1. What is TikTok for Business?

    • TikTok for Business is the platform's advertising and marketing tool designed for businesses to reach TikTok users.

  2. How do I set up TikTok ads?

    • Create an account on TikTok for Business, configure account settings, define your campaign, and upload your ad video through TikTok Ads Manager.

  3. What targeting options are available on TikTok?

    • User targeting options include location, gender, age, language, interests, behaviors, and device types.

  4. How important is the TikTok pixel?

    • The TikTok pixel is important for tracking conversions and specific actions on your website. However, it is optional for beginners.

  5. What budget should I start with?

    • The minimum daily budget is $ 20, but you can adjust based on your marketing goals.

  6. Can I use images in TikTok ads?

    • While you can use images, video ads perform significantly better due to the nature of the TikTok platform.

  7. How can I make engaging video ads quickly?

    • Using video creation tools like InVideo can help you create professional-looking video ads in minutes.

By following these steps and tips, even beginners can successfully launch and manage TikTok ad campaigns to grow their businesses.

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