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Google ads tutorial for beginners (Run Google Ads For App Installs On Phone)

Introduction

In our digital world, advertising has become a crucial tool for businesses, especially for app developers looking to gain users. If you don't have a computer but would like to set up Google Ads for app installs, you're in luck! This guide will show you how to successfully run Google Ads using only your mobile phone.

Accessing Google Ads

To get started, open your mobile web browser and type in ads.google.com in the address bar and hit 'Go.' This will redirect you to Google Ads. To access the desktop version on your mobile device, click the three-dot menu icon and select “Desktop Site”. This will enable you to use the site just as if you were on a laptop.

Account Setup

Once the desktop version loads, click on 'Start Now' or the button that says 'Sign In'. You may need to choose your existing Google account or create a new one. If you're new to Google Ads, I recommend adopting a new Google account for this process.

Upon signing in, you may need to set up a Google Ads account if you haven't already done so. Click on "New Google Ads Account" to start the process. For tips on configuring your account, refer to the accompanying video tutorial that I will provide.

Billing Information

Before launching campaigns, ensure that you've configured your billing details. Navigate to the 'Billing' section to add a payment method. Using a domiciliary bank card from providers like Providus Bank is advisable if you're in Nigeria.

Creating Your Campaign

  1. After your accounts are set, proceed by clicking on 'Campaign' and then 'New Campaign'.
  2. Select the objective for your campaign. In this case, go for App Installs.
  3. Click on Drive downloads and grow engagement for your app.
  4. Choose your mobile platform: select Android if your app is on the Play Store.
  5. Provide your app’s Play Store URL or package name.

Give your campaign a name, such as "G Tech App Installs," and click Continue.

Targeting and Budgeting

  • Specify your target locations, like major cities (Lagos, Abuja, Port Harcourt) in Nigeria.
  • Set a daily budget. I recommend not spending less than $ 10 per day to obtain optimal results.

In the bidding section, leave the settings as is and apply the suggested Target Cost Per Install.

Setting Ad Details

Next, you’ll configure the ad details, such as the headline and description. Utilize Google’s AI-generated headlines for ideas that capture the essence of your app.

Don’t forget to customize the audience settings to specifically target users who are engaging with similar apps like your own.

Publishing Your Campaign

Finally, once you've completed all required sections and made necessary adjustments, you can review and submit your campaign for approval.

After your ad is live, it will reach users across platforms including Gmail and YouTube, ultimately helping you grow your app’s installs.

Thank you for following this guide! If you have any questions about YouTube ads, Google ads, Instagram ads, or others, feel free to ask.

Keywords

  • Google Ads
  • App Installs
  • Mobile Advertising
  • Campaign Setup
  • Target Audience
  • Billing Information
  • Daily Budget
  • Publish Campaign

FAQ

Q1: Can I run Google Ads without a computer?
A1: Yes, you can run Google Ads for app installs through your mobile phone by accessing the desktop version of the site.

Q2: Do I need to create a new Google account?
A2: It's advisable to use a new Google account, especially if you're starting fresh on Google Ads.

Q3: What payment methods can I use?
A3: Ensure to add a payment method; a domiciliary bank card or cards from specific banks, such as Providus Bank, are recommended.

Q4: What is the minimum budget I should set for my campaign?
A4: It is recommended to set your daily budget to at least $ 10 for better results.

Q5: How can I target users who might be interested in my app?
A5: You can target specific locations and configure audience settings in your campaign to reach users who use similar apps.

This article provides a streamlined process for beginners to efficiently run Google Ads campaigns on their mobile devices. Happy advertising!

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