Published on

Facebook ads tutorial 2025 | the new way to run ads

Introduction

In this article, I'll guide you through the new straightforward method introduced by Facebook for setting up ad campaigns. This method has been tested and works effectively, regardless of what you've previously learned about Facebook sponsored ads. So, let's delve into it.

Acknowledgment and New Beginnings

Before we dive into the details, let’s take a moment to acknowledge the grace of God who allowed us to welcome the year 2025. It’s not something everyone gets to experience, and we should be grateful. As we embark on this new year, it is essential for us to promote our businesses, talents, and artistry—be it promoting music or other ventures. Therefore, learning how to create engaging video content is crucial, and sponsoring some of this content is integral to harnessing opportunities this year.

If you’re new here, my name is Zach, and my brand is called Opportuni Niche. Don’t forget to like this video, subscribe, and enable notifications for more content about making money online.

Setting Up Your Facebook Ad Campaign

Let’s get started!

  1. Access Your Ad Manager: If you don't know how to do this, please check my channel for a playlist that covers Facebook ad tutorials.
  2. Create Campaign: In your Ad Manager, click on ‘Create’.
  3. Choose Objective: I recommend setting the campaign objective to ‘Engagement’. This strategy has proven effective with the new method.
  4. Manual Setup: It's crucial to choose manual setup recommendations to customize your options effectively.
  5. Campaign Naming: Name your campaign for easy identification.

Once you've named your campaign, proceed to the Ad Set level.

Ad Set Level Setup

  1. Title Your Ad Set: You'll want to title it based on your preferred schema—consider including the date.
  2. Destination Setup: Make sure the correct Facebook page is selected. If not, click the edit pencil to select it.
  3. Targeting Options: Ensure you check the appropriate audience platforms. I typically focus my campaigns on WhatsApp, hence unchecking Instagram and Messenger.

Performance Goals

Pay attention to the performance goals, as they indicate the desired outcome of your campaign. Many users make the mistake of optimizing their campaigns inadequately, which can result in a high reach but minimal engagement. The goal should be to select the maximum number of messaging conversations. This means Facebook aims to generate actual conversations on your selected platform, ensuring you only pay when someone chats with you.

A key takeaway: Allow your campaign to run initially for 12-24 hours as this is when you can gauge its performance, and you may notice fluctuations in costs. For example, consider setting a moderate charge range for messages to know what is acceptable for your business.

Budgeting and Targeting

  • Daily Budget: Allocate a minimum budget of 3,000 Naira daily.
  • Target Your Audience: Tailor your audience based on your product; if selling family-oriented items, target family demographics.

Placement Options

It's essential to modify the placement options correctly to maximize your reach without unnecessary charges:

  • Click on ‘Edit’ and select manual placements, and remove the Audience Network.

Creative Configurations

  1. Video and Thumbnail: Adding an engaging video is crucial. Make sure to set the video thumbnail correctly.
  2. Text in Ads: Use a strong primary text that features your WhatsApp link. Utilize tools like ChatGPT to generate multiple headlines to capture attention.

Monitoring and Optimizing Campaigns

Once your campaign is up and running, monitor its performance closely:

  • If you find one of your campaigns performs better, consider duplicating it and targeting a new audience.

Ultimately, running a successful ad campaign involves continually testing and optimizing your approach based on real-time data to gain the best results.

Conclusion

If you’re new to this, my comprehensive course is available, guiding you through the monetization processes related to Facebook ads and offering more personalized mentorship.

Remember to subscribe to my channel and turn on notifications, as I'll be sharing more insights on making money online through various platforms. Let's take this opportunity to grow in 2025!

Keywords

  • Facebook Ads
  • 2025
  • Engagement
  • Ad Manager
  • Messaging Conversations
  • Targeting
  • Budgeting
  • Video Content
  • Audience

FAQ

1. What is the new way to run Facebook ads in 2025?
The new method focuses on engagement and optimizing campaigns for messaging conversations rather than clicks.

2. How should I set my daily ad budget?
It’s recommended to start with a minimum daily budget of 3,000 Naira, adjusting as necessary based on results.

3. What should I consider for audience targeting?
Your audience targeting should relate to the product you’re selling; for example, family-oriented products should target family demographics.

4. What is the significance of placement options?
Choosing the right placement options ensures that your ads reach the intended audience effectively while avoiding unauthorized charges.

5. How can I ensure my video ad performs well?
Make sure to include engaging content and an attractive thumbnail, as well as use optimized text that links to communication platforms like WhatsApp.

Read More