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Facebook Ads Tutorial - 2024 FREE COURSE for Beginners

Introduction

Welcome to the world's best Facebook ads tutorial! No matter your skill level, whether you're a beginner or an intermediate user, by the end of this guide, you'll become an expert in Facebook advertising. Today, we'll cover:

  • When to use Facebook advertising and when it won't work.
  • A step-by-step guide on signing up and setting up ads on Facebook.
  • Understanding how to read the data in your ad account.
  • The most effective types of ads to use on Facebook.
  • Tips to avoid getting banned from Facebook.
  • How to run profitable ads that can help you make money.

Why You Should Listen to Me

At the age of 23, I launched Facebook ads for my brand of calming blankets and achieved over $ 10 million in sales within my first year. Since then, I have invested over $ 100 million in Facebook ads for my own brands. I am going to share everything I've learned, including new step-by-step instructions tailored for the post-Apple privacy update environment. Plus, I’ve launched a completely free Shopify course that thousands of members have joined. If you want access, just comment "Facebook ads" below, and I’ll send you the link.

Who Should Use Facebook Ads?

Facebook advertising is ideal for a wide array of businesses, including:

  • E-commerce businesses
  • Marketing agencies
  • App businesses
  • Lead generation efforts
  • Small local businesses seeking to attract customers

Facebook has over 3 billion monthly active users worldwide, enabling it to reach virtually any target audience.

Advantages of Facebook Advertising

The key benefits of Facebook advertising include the ability to rapidly test various ad creatives at low budgets and quickly adjust based on performance.

Setting Up Facebook Ads

Step 1: Setting Up Business Manager

First, go to business.facebook.com to create your Business Manager account. Running ads from your personal account can lead to more bans and less control. When creating your Business Manager, ensure you are using a Facebook account that is at least six months old and is active.

Step 2: Create or Add Facebook and Instagram Pages

Add your existing Facebook Page, or create one if you don’t have it. For Instagram, connect your account via Business Manager.

Step 3: Verify Your Domain and Create a Facebook Pixel

Go to Brand Safety > Domains and add your website. After this, set up a Facebook Pixel to start tracking user actions like page views and purchases.

Step 4: Set Up Payment Method and Ad Account

Head to Ad Accounts in Business Manager to create a new account. Choose a proper ad name, time zone, and currency. Make sure to add your payment details—avoid using PayPal, as it increases the risk of account bans.

Creating Your Ad Campaign

Once the setup is completed, it's time to launch your ad campaign. Here’s how:

Step 1: Create a Campaign

Go to your Ads Manager, click Create, and select a campaign objective. For most businesses, the “Conversions” objective is recommended. Click Continue.

Step 2: Configure Your Ad Set

Set the conversion settings, select your pixel, and define your audience. Ideally, you want to target a broad audience for better flexibility and potential reach.

Step 3: Create Your Ads

This step can make or break your success on Facebook. Use engaging ad formats such as user-generated content, videos, or even carousels. Aim for at least 3 to 5 ads per campaign, with a mix of videos and images.

Reading and Analyzing Data

Setting up ads is just the beginning. You need to analyze their performance. Use customized columns in your Ads Manager to track key metrics like cost per purchase and return on ad spend (ROAS).

Understanding ROAS

ROAS determines the efficiency of your ad spending. A ROAS of 2 means that for every dollar spent, two dollars were generated in return.

Scaling and Optimizing Ads

Once you have ads performing well, slowly scale your campaigns. Increase your daily budget by 10-30%, and continue introducing new creatives to keep your ads fresh.

Conclusion

With these strategies and insights, you're well on your way to mastering Facebook advertising. Make sure to stay updated with trends, continuously test your strategies, and leverage analytics to improve performance.

Keywords

Facebook ads, tutorial, beginners, ad campaign, Business Manager, e-commerce, pixel, conversion, ROAS, advertising strategies.

FAQ

Q1: What should I do first when starting with Facebook ads?
A1: Start by setting up your Business Manager on Facebook and verifying your domain.

Q2: How many ads should I create initially?
A2: Aim to create at least 3 to 5 ads, using a combination of video and image formats.

Q3: What is the recommended budget to start with?
A3: A good rule of thumb is to spend 10-30% of your product's sale price per day.

Q4: How do I avoid being banned from Facebook?
A4: Ensure you use accurate details when setting up your Business Manager, avoid using PayPal, and use a cautious approach when posting ads.

Q5: How can I track the performance of my ads?
A5: Customize your Ads Manager view to include important metrics, and track performance regularly for adjustments.

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