Published on

The NEW Way to run TikTok Ads in 2024

Introduction

In 2024, a fresh approach to running TikTok ads allows for scaling dropshipping products to over $ 1K per day without depending on luck or spam testing a multitude of products. To kick off this process, three essential elements are required: a winning product, a winning store, and winning ad creatives. Below, we'll delve into each of these areas succinctly.

Winning Product

The product highlighted in this strategy is a red light hairbrush, which addresses a significant problem for women by promoting fuller, longer, and healthier hair. It also strengthens hair at the root, combats hair loss, and enhances confidence with silky hair. This product is categorized as a 10 out of 10. For product research, the tool Mina was employed to find this product. Mina offers a free trial and, by examining the TikTok ads portion and weekly winners, various potential products can be identified in a short time.

Winning Store

Despite appearing highly branded and professional, this store utilizes the pre-built 4.0 theme, crafted using a simple Chat GPT prompt. This tool generates a full product description that can be easily copied and pasted into a Shopify store. For detailed guidance on using this theme, joining the Ecom Mafia Discord is recommended.

Winning Ad Creatives

The campaign uses three ad creatives, purchased from viral Ecom ads, known for their high-quality editing and trendy videos with AI voices. Let's now proceed to the detailed TikTok ad setup.

Setting Up the TikTok Ads

Creating the Campaign

  1. Start with Creating an Account:
    • Sign up for a TikTok ads account using a custom link for worldwide targeting options.
  2. Choose Conversion Objective:
    • Select website conversions.
  3. Set Up Campaign Name and Budget:
    • Name the campaign related to the product and enable campaign budget optimization (CBO) with a $ 50 budget.

Setting Up Ad Groups

  1. Ad Group Name:
    • Provide a simple name such as Ad Group 1.
  2. Select the TikTok Pixel:
    • Choose the right pixel linked to your store and complete the payment optimization event.
  3. Placements & Advanced Settings:
    • Use select placements to run ads only on TikTok, disabling comments, video downloading, and sharing.

Defining Audience

  • Location:
    • Choose relevant markets (e.g., USA, United Kingdom).
  • Gender & Age:
    • For gender, select all (especially if the product is gender-neutral) and set the age to 18+.
  • Language:
    • Set the language to English for better targeting.

Interest & Behavior

  • Broad Targeting:
    • Leave interest and behaviors blank as TikTok’s algorithm is adept at identifying the right audience.

Scheduling

  • Ad Scheduling:
    • Set ads to run from 8 AM to Midnight based on the locality's timezone.

Uploading Creatives & Finalizing

  1. Upload Videos:
    • Upload the three selected videos.
  2. Set Text and URLs:
    • Provide attractive text highlighting key product benefits and offers. Paste the store's URL ensuring it’s functional.
  3. Review & Submit:
    • Verify all inputs, especially URLs, and submit the ads for review.

Performance Analysis & Adjustment

  • Day 1 Results:
    • Analyze the ads' performance; look at cost per click (CPC) and add to cart metrics. Underperforming ads (e.g., high CPC or low add to cart) should be switched off.
  • Day 2 Plan:
    • Switch to a backup product, e.g., a blackhead water vacuum, repeating the setup with three new creatives.
  • Day 3 Results:
    • Assess profit and performance metrics, shutting off non-performing ads, and increasing budget for the high-performing ad.

Scaling Up

Moving forward, analyze the ads daily, fine-tune the creatives, and boost budgets on successful campaigns to scale up. Given high performance, mentoring opportunities are available for further scaling.

Keywords

Keywords: TikTok Ads, Dropshipping, Product Research, Mina, Shopify, Ecom Mafia Discord, Viral Ecom Ads, Campaign Budget Optimization, TikTok Pixel, Audience Targeting, Conversions, Creative Ads.

FAQ

Q: What tools can help find winning products for TikTok ads? A: Tools like Mina can help identify trending products using their TikTok ads section and weekly winners.

Q: What theme is used for the winning store setup on Shopify? A: The pre-built 4.0 theme, with descriptions generated via Chat GPT, is used.

Q: How do you set up the budget for a TikTok ad campaign? A: Enable campaign budget optimization with a standard initial budget of $ 50.

Q: What should be done if an ad campaign doesn’t yield expected results? A: Analyze metrics like CPC and add to cart rate, turn off underperforming ads, and consider launching a different product.

Q: What factors are important in selecting audiences for TikTok ads? A: Critical factors include location, gender, age, and language settings.

Q: How can interest targeting affect TikTok ad performance? A: TikTok’s algorithm can organically identify the right audience, so leaving interests unselected can sometimes perform better.

Q: When should day parting be utilized for ad campaigns? A: Day parting can be effective for single timezone targeting; otherwise, run the ads all day for multiple timezones.

For further consultation and hands-on mentorship in optimizing your dropshipping and TikTok ad campaigns, consider booking a call with experienced professionals.

Read More