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Full TikTok Ads Tutorial (From Zero to Organic Viral Post to Profitable Ad) 2024

Introduction

Ladies and gentlemen, welcome to the long-awaited TikTok ads tutorial. I know you might have wanted this to come out sooner, but I wanted to take my time to ensure I could explain some really important concepts. This isn't just about opening up an ad account; it's about understanding how to make money with TikTok ads without losing money in the process. Traditionally, you have to lose money to make money in advertising, but that's not necessarily the case with TikTok ads. This means even beginners who’ve never run TikTok ads before and don’t have much money to invest can still make a profit with TikTok ads today. Pay close attention to this video—watch it in its entirety, and refer back to it as needed. This is going to be super valuable for you, and I’m very excited for you to learn from it.

About the Author

Some of you may not know me—why should you listen to me? My name is Cena Rai. I’m the founder of a TikTok agency called The Art of Attention. I've generated over a million dollars in the past year since TikTok ads were released on the platform. I have a team of the greatest TikTok creatives in the world working for me here in my Berlin-based agency, where we create some of the most profitable TikTok ads in the world. Our ads are so profitable that multi-million dollar brands literally steal our ads word for word. I wish I was joking.

Tutorial Overview

This step-by-step tutorial will cover the following:

  1. Why advertise on TikTok?
  2. Understanding the TikTok Ads Playbook.
  3. Examples of profitable TikTok ads.
  4. Creating TikTok content that sells.
  5. Setting up your TikTok ad account.
  6. Linking and tracking your product.
  7. Creating your first campaign.
  8. Evaluating results.
  9. Optimizing campaigns.

Why Advertise on TikTok?

History Has Repeated Itself

Advertising on TikTok is entering its Golden Era, similar to Facebook ads around 2014. Back then, successful agency owners, dropshippers, e-commerce founders—essentially, everyone—jumped onto Facebook ads. The same is happening now with TikTok ads, and we’re seeing a new wave of successful online entrepreneurs taking advantage of this.

Advantages

  1. Higher ROI: Ads have higher engagement, and they are cheaper to run.
  2. Beginner-Friendly: It’s less competitive.
  3. Fast Results: Higher engagement and less competition means quicker results.
  4. Immediately Profitable Ads: The organic algorithm allows you to test content for free before turning it into an ad.

The TikTok Ads Playbook

Converting TikToks to Profits Without Losing Money

Traditionally, you have to lose money to make money with advertising. You run multiple ads, and most lose money, but one will be profitable. However, with TikTok, we can bypass this process using organic testing. Here’s how:

  1. Create Content That Sells: Post the content organically.
  2. Biased Testing: Out of your content, one might go viral.
  3. Turn Viral Content into Ads: Once the content gets proven engagement organically, turn it into an ad to maximize profits.
  4. Scale

Case Study: High Smile

High Smile, a teeth-whitening company with $ 100 million in revenue, applies the TikTok Playbook perfectly. They create content that sells, post it organically, and once a piece of content goes viral, they turn it into an ad.

My Example: Timeboxing Ad

I created a TikTok that went viral with millions of views and thousands of sales. Once I turned it into an ad, it generated even more profit over several months. This ad was even copied by a multi-million dollar brand. This shows how clueless many brands are about TikTok marketing, leaving big opportunities for you.

Creating TikTok Content That Sells

Creating the Hook

The hook is the first 3 seconds. It needs to be intriguing and easy to understand to keep people watching.

Identifying the Problem

Every product solves a problem. Highlight the problem to attract your audience.

Introducing the Solution

Back it up with authority, like Harvard Business study in my example.

Demonstrate the Solution

Visually demonstrate how the product solves the problem.

Call to Action

End with a clear call to action, like "buy it on TikTok shop."

Setting Up Your TikTok Ad Account

Step-by-Step Instructions

  1. Go to TikTok Business Center and open an account.
  2. Choose either the Advertiser or Agency account.
  3. Choose your region wisely due to geographical restrictions.
  4. Select yourself as an Advertiser and fill in your details.
  5. Link the account to your Shopify website to provide tracking.

Setting Your First Ad Campaign

  1. Choose custom mode instead of simplified mode.
  2. Select "Website Conversions" and fill in your campaign details.
  3. Avoid complications—stick to maximum delivery for now.
  4. Upload your creative and set the destination URL.

Evaluating Your Results

Determining Profitability

Calculate your LTG (Lifetime Gross Profit) and CAC (Customer Acquisition Cost). If LTG is greater than CAC, your ads are profitable. A good rule of thumb is maintaining a 3:1 ratio.

Metrics To Track

  1. ROAS (Return on Ad Spend)
  2. CTR (Click Through Rate)
  3. CVR (Conversion Rate)
  4. CPM (Cost Per Mille)

Scaling and Optimizing

If profitable, increase the budget or optimize the ad. Track each result to see if alterations need to be made.

Conclusion

I hope this article has provided valuable insights into creating, managing, and optimizing TikTok ads. Consistently following these steps, ignoring unnecessary complications, and maintaining your ad's profitability will set you on a path to successfully leverage TikTok advertising in 2024 and beyond.

If you're interested in more advanced topics or personal mentorship, you may want to check out Attention Academy—an education platform on viral content creation and advertising.

Thank you for taking the time to learn about TikTok ads. Feel free to ask any questions; I'm here to help.

Keywords

  • TikTok Ads
  • Viral Content Creation
  • Advertising Strategy
  • Customer Acquisition Cost
  • Return on Ad Spend
  • Engagement
  • Organic Testing
  • High ROI

FAQ

Q: Why should I advertise on TikTok? A: TikTok is currently in its Golden Era for advertising, offering higher ROI, less competition, and faster results.

Q: Do I need to lose money to find a successful ad? A: No, TikTok allows you to test content organically for free before turning viral content into profitable ads.

Q: How do I create content that sells on TikTok? A: Focus on creating a compelling hook, identifying a problem, introducing a solution, demonstrating the product, and including a clear call to action.

Q: What should my ad budget be? A: Your daily budget should be at least 50% to 100% of your product's price to gather substantial data.

Q: How do I evaluate my ads’ performance? A: Track metrics like LTG, CAC, ROAS, CTR, CVR, and CPM to determine profitability and make necessary adjustments.

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