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CARA SAYA NGIKLAN DI TIKTOK ADS MODAL MINIM 200RB BISA BALIK MODAL IKLAN - TIKTOK ADS
Introduction
Hello everyone, assalamualaikum warahmatullahi wabarakatuh. Welcome back to my channel. In this video, I want to discuss advertising, specifically how I advertised a parachute jacket on TikTok Ads with minimal capital and managed to return my advertising costs. There's a lot to discuss, so let's dive right in.
Introduction
Firstly, I want to put a disclaimer. What I share in this video might not be 100% applicable to everyone because every product has a different market and different benefits. There are many factors to consider so that the advertisement doesn't end up being a waste. Now let's get into the steps.
Step 1: Defining the Product and Market
When choosing a product to advertise, I considered two aspects: the product itself and the market for the product. In this case, I chose a parachute jacket because the market tends towards men who work outdoors. Many people in their 20s or 30s who work as motorbike taxis or delivery personnel need this type of jacket as it is functional in different weather conditions.
Step 2: Content Research
Once the product is chosen, the next step is content research. I used TikTok’s search feature and other data platforms to gather ideas. Content such as unboxing and review videos tend to do well. Once I had my content ideas, I prepared by making several types of video content.
Step 3: Initial Advertising on TikTok
After preparing the content, I posted it on TikTok and aimed to increase views first, not sales, to make sure my video wasn’t considered robotic. I invested a bit to increase likes, shares, and saves. Next, I moved to sales-targeted ads with a small budget to see if my content was relevant to buyers.
Step 4: Analyzing Data and Results
I checked the performance with TikTok Ads, looking at CPA (Cost Per Acquisition) and CTR (Click-Through Rate). For my parachute jacket, the data indicated good performance: CPC (Cost Per Click) was low, impressions were high, and the CTR was above 5%, indicating a good return on investment.
Step 5: Adjusting and Optimizing
Based on the initial ad results, I adjusted my content and continued monitoring the performance. Making multiple content pieces and testing them individually helped me find the best-performing one, ensuring maximum returns from minimal budget ads.
Conclusion
In summary, advertising on TikTok Ads efficiently requires thorough market research, good content preparation, and careful budget management. Testing and analyzing data will help you optimize your campaigns. I hope you found this helpful. See you in the next video.
wassalamualaikum warahmatullahi wabarakatuh