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TikTok is launching a new program called 'TikTok Latinx Creatives' to nurture and develop talented Latinx creators and music artists. The program aims to strengthen the Latinx creative community on TikTok and provide support, education, and development opportunities. MACRO, a multiplatform media company, will collaborate with TikTok to provide guidance and business opportunities for program participants. The representation of Latinx individuals in the entertainment industry is still lacking, and this program aims to create a more inclusive and representative industry.

TikTok is partnering with the National Cyber Security Alliance (NCSA) and other organizations to launch a Cybersecurity Education and Career Resources Library. This initiative aims to inspire the next generation of leaders in cybersecurity, safety, and privacy. The library offers a wide range of curated content, including K-12 and higher education curriculum, job training tools, information for career changers and veterans, and mentorship programs. By making this library accessible online, TikTok hopes to reach a broader audience and bridge the gap in cybersecurity professionals.

TikTok has transformed shopping into an interactive and entertaining experience, driving new shopping trends and creating must-have purchases. TikTok is partnering with Shopify to pilot test TikTok Shopping, allowing Shopify merchants to create engaging content that directs consumers to their online stores for easy checkout. This collaboration empowers businesses to capture consumers' attention and drive sales, while enabling the next generation of entrepreneurs to connect with their audiences in more ways.

TikTok has partnered with The Hispanic Heritage Foundation (HHF) to establish #CreciendoconTikTok, a grant fund of $150,000, aimed at expanding and elevating 30 small Latinx businesses across the United States. The fund will provide individual cash awards of $5,000 to selected Latinx small business owners who have demonstrated perseverance, hard work, and entrepreneurship through TikTok during the COVID-19 crisis. TikTok takes pride in being a platform where Latinx business owners can share their stories, build an audience, and celebrate their culture and community.

Taylor Swift created a TikTok account and posted her first-ever video. She announced the release of Red (Taylor's Version) on vinyl and joined the #swifttok community. Fans on TikTok eagerly await her presence on the platform.

TikTok Radio is a new music channel launched by SiriusXM and TikTok. It features trending sounds from TikTok and is presented by TikTok creators, tastemakers, top artists, and DJs. The channel aims to capture the pulse of the global music culture found on TikTok and recreate it as a full-time music channel on live national radio. TikTok creators will present music and share the stories behind the trends, offering a unique audio experience for listeners. The channel will showcase trending songs from rising stars and viral hits, reflecting the diverse and eclectic range of sounds on TikTok. TikTok Radio will also feature takeovers from popular TikTok personalities and artists. The launch of TikTok Radio is part of the collaboration between TikTok, SiriusXM, and Pandora to provide groundbreaking programming and exclusive content to their fans.

TikTok creators are sharing what makes them smile with the trending hashtag #Smiling. This trend allows creators to showcase the simple joys in their lives, from heartwarming internet videos to cute organisms, favorite foods, and anything that brightens their day. It all started with a comedic video of TikTok creator Zeddy Williams, also known as @zeddywill, smiling at his phone. The line 'Yo bro, who got you smiling like that?' was quickly remixed with A-Wall's song 'Loverboy,' creating a vibey sound that perfectly captures endearing moments. This trend not only brings joy to viewers but also helps emerging artists like A-Wall gain new fans, as 'Loverboy' reached the top 5 of Spotify's Viral Hits list.

TikTok is a diverse and global community that fosters creativity, laughter, and entertainment. It provides a safe environment for everyone to express themselves authentically. From artist @jasonderulo, who is a new dad, to parents busy with #BackToSchoolShopping, families of all backgrounds and sizes are enjoying their time together and finding a sense of community on TikTok.

TikTok played a significant role in the Tokyo 2020 Olympics, providing a platform for athletes to connect with fans and showcasing popular Olympic sports. The #OlympicSpirit hashtag became a global trend on TikTok, bringing people together to celebrate the Games. Athletes like Cody Melphy, Ilona Maher, Rommel Pacheco, Laviai Nielsen, Jhulia Rayssa Leal, and Hidilyn Diaz gained millions of views on TikTok. Football, basketball, and skateboarding were among the most popular sports on the platform. TikTok united communities from around the world, and the excitement continues even after the Games.

Discover the #ToTheSalon trend on TikTok where creators showcase their DIY abilities in various projects. From crafts and beauty looks to designs and more, this trend highlights the fun and satisfaction of transforming something from a 'fixer upper' to 'fixed up'. With upbeat tunes and positive vibes, creators demonstrate their talents and practical skills in under 60 seconds. Join the DIY movement and learn about different types of DIY activities, from bus transformations to art projects and beauty updates. Who needs a salon when you have DIY skills?