TikTok's Impact on the Tokyo 2020 Olympics

TikTok played a significant role in the Tokyo 2020 Olympics, providing a platform for athletes to connect with fans and showcasing popular Olympic sports.

The #OlympicSpirit hashtag became a global trend on TikTok, bringing people together to celebrate the Games.
Athletes like Cody Melphy, Ilona Maher, Rommel Pacheco, Laviai Nielsen, Jhulia Rayssa Leal, and Hidilyn Diaz gained millions of views on TikTok.
Football, basketball, and skateboarding were among the most popular sports on the platform.
TikTok united communities from around the world, and the excitement continues even after the Games.

If you're new to TikTok, you can find out more and download the app for free via the Apple App Store, Google Play, or Amazon.

Methodology: The information is based on global figures from internal TikTok research conducted from July 16 to August 8, 2021.