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TikTok aims to inspire students, families, and professionals to #BeCyberSmart and promote diversity, education, and empowerment in the cybersecurity industry. They are partnering with the National Cybersecurity Alliance (NCA) to launch the #SeeYourselfinCyber initiative, connecting HBCU students with cybersecurity opportunities and creating a scholarship program. TikTok has also collaborated with the Global Cyber Alliance (GCA) to create an interactive Cybersecurity Toolkit for Individuals, providing a step-by-step guide and free tools to protect digital footprints. The content includes essential tips for online safety in various settings.