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ESSENCE's Festival of Culture is a renowned event that celebrates Black culture and brings together thought leaders, creators, and entertainers from around the world. This year's festival highlights the impact and brilliance of the #BlackTikTok community, features panel discussions on various topics, and includes an IRL TikTok pop-up experience. Select panel sessions and programming will be livestreamed for those unable to attend in person. Throughout the weekend, there will also be in-app programming on TikTok for the hashtag #BlackJoy. ESSENCE Festival is a platform where Black creators continue to inspire mainstream culture and shape the future of entertainment.

TikTok has released its latest Community Guidelines Enforcement Report, providing insights into the volume and nature of violative content and accounts that have been removed from the platform. The report aims to bring transparency to the actions taken by TikTok to ensure the safety, inclusivity, and entertainment value of the app. It includes information on the top markets with the highest volumes of removed videos, spam account activity, fake engagement, and breakdown of removals by sub-policy. The report also highlights TikTok's efforts to strengthen its policies and practices in light of the ongoing war in Ukraine.

Zaya Perysian is a Black trans woman who uses TikTok to create educational videos that aim to destigmatize the lives of trans women. She openly shares her personal journey of transitioning, highlighting the challenges she faces and inspiring her community along the way. Zaya acknowledges the contributions of Black and brown queer individuals in shaping the LGBTQ+ community and feels a responsibility to carry their legacy while living her truth. Through her content, she hopes to break down stigmas and stereotypes surrounding trans women and promote understanding and acceptance.

Thee Muses, Adrienne Muse and Janeeka Muse, are beloved figures in the LGBTQ+ community who promote self-love, strength, and spirituality. They find empowerment in being accepted and breaking down societal barriers. On TikTok, they have built a community by staying true to themselves and providing a safe space for acceptance and healing. They also embrace spirituality and challenge its historical demonization. Outside of TikTok, they are passionate about creating art and pursuing their passions. Their best piece of advice is to dream bigger.

TikTok partners with Barnes & Noble and the creator community to bring back summer reading through the #BookTokChallenge. The challenge encourages people to explore new books, share their reactions on TikTok, and promotes the power of books in expanding our minds. Popular TikTok creators and Barnes & Noble sellers will promote the challenge, and a dedicated #BookTok hub will be available in-store and online. The partnership aims to unite the community around the love of reading.

Dakota Wright, also known as @printfairy, is a gay content creator from Huntersville, NC. He is known for his comical videos centered around food and lifestyle. Dakota has become a significant figure in the LGBTQ+ community on TikTok, especially for those living in small towns who lack positive and authentic representation. He embodies self-acceptance and promotes acceptance of others, encouraging everyone to live their best life without apology.

NaomiHeartsxo, a popular TikTok creator, shares relatable comedic videos and spreads her love for plus-size fashion and makeup. As a proud trans Latina woman, she aims to inspire her community to embrace their true selves. Through her content, she challenges societal norms and advocates for empowerment within the LGBTQ+ community. Naomi's journey of self-acceptance and finding love as a trans woman is a source of inspiration for many. She also uses her platform to promote body positivity and help others find confidence. This article explores Naomi's experiences, passions, and the importance of living authentically.

Megan Mitchell is a well-known anchor and reporter for WLWT, the NBC affiliate in Cincinnati, OH. She is also a TikTok creator with a strong following, known for showcasing LGBTQ+ representation. Megan's journey as part of the LGBTQ+ community has shaped her perspective and empathy towards others facing judgment and mistreatment. TikTok has provided her with inspiration, connection, and a sense of community. Megan's favorite TikTok video shares her personal journey of coming out and the acceptance she eventually gained. Her dream opportunity is to anchor a successful streaming morning newscast accessible on mobile devices. Megan encourages professionals to be authentic on TikTok and inspire future generations.

Kevin T. Norman, also known as @kevintnorman on TikTok, is a queer Latinx creator from Los Angeles, CA. He combines humor and his love of reading to promote diverse and queer stories. Kevin inspires people to read more, introduces them to LGBTQ+ books, and amplifies queer voices.

DeAndre Brown, also known as @imdrebrown on TikTok, is a 22-year-old residing in Dallas, TX. He uses his TikTok platform to bring attention to how Gen Z is bringing about changes in corporate America in a humorous manner. In addition to his corporate humor videos, DeAndre motivates his followers through his car talks, where he encourages self-love and prioritizing oneself. He affectionately refers to his followers as 'Corporate Baddies' and 'THE ELITE,' and has gained a loyal following in a short period of time. Being part of the LGBTQ+ community holds great significance for DeAndre. He values the freedom to openly express himself and aims to create a society where future generations can do the same. DeAndre recognizes the immense talent and creativity within the LGBTQ+ community, which contributes to making the world a more inclusive place. In his experience working in corporate America, he has found it challenging to find individuals who share his identity. Therefore, he is dedicated to educating minorities about job opportunities within corporate America, as he believes their voices matter and deserve to be heard. The TikTok community has been a source of inspiration for DeAndre, empowering him to live authentically and pursue his purpose. He firmly believes that he is meant to inspire others to be themselves and shares his own experiences to uplift others. TikTok has provided him with a platform to fulfill this mission, and he is immensely grateful for it. Among the TikToks he has created, there is one that holds a special place in DeAndre's heart. This particular video resonated with many people who have experienced similar situations in corporate spaces. It served as a stepping stone to his subsequent success on TikTok. On and off TikTok, DeAndre's passion lies in becoming a TV personality. In high school, when he expressed this aspiration, he faced ridicule and discouragement from his peers. This caused him to abandon his dream and pursue a career in corporate America instead. However, TikTok has shown him that his dreams were not unfounded. DeAndre shares his story with his followers to encourage them to pursue their own paths, regardless of how unconventional they may seem. DeAndre started creating #WorkTok content because he noticed a disparity in opportunities for minorities in corporate spaces. He wanted to be a voice that showcases the possibility of being in these spaces and helps others find the opportunities to get there. For young people entering the workforce, DeAndre advises them not to be afraid to set boundaries. Many fear that setting boundaries may lead to termination, but DeAndre believes that prioritizing oneself and maintaining a healthy work-life balance ultimately leads to greater happiness and improved mental health. He encourages young individuals to prioritize themselves and strive to perform to the best of their abilities.