Introducing TikTok World: A Virtual Platform for Creativity, Community, and Commerce

When TikTok For Business was launched in June 2020, our goal was to provide a platform for brands and marketers to engage with their communities through creative storytelling. Since then, we have witnessed numerous successful partnerships on the platform, where brands have utilized sounds, actions, and emotions to connect with their audience. Our focus has always been on delivering seamless and simple solutions that cater to every marketing touchpoint and enable immersive storytelling.

These solutions and tools have led to viral cultural moments, such as Chevrolet's hit song 'My Truck,' the brown GAP hoodie, KFC's Nashville Hot Chicken, and Aerie's viral leggings. Today, we are excited to introduce TikTok World, a virtual platform designed specifically for our inaugural event on September 28. This event will explore the future of creativity, community, and commerce, and we can't wait to showcase it to the marketing community. It will also unveil new creative, branding, and commerce solutions.

For our existing partners, TikTok World will present a whole new range of opportunities to explore. And for those joining us for the first time, TikTok offers a platform to connect, engage, and entertain today's consumers. We invite you to dive in and discover why TikTok is the place to be.

Our community has redefined entertainment, creativity, and connection. TikTok creators are the driving force behind shaping culture and community, bringing their authentic and creative content to the platform. To foster collaboration between brands and creators, we are providing solutions that facilitate seamless discovery and partnerships with the world's top creators.

Furthermore, we are empowering brands of all sizes to embrace their role as creators on TikTok. We understand the importance of meeting brands' expectations efficiently and effectively. Therefore, we are introducing tools that enhance the quantifiable, data-driven aspects of advertising, such as reach, impact, measurability, and viewability. These tools will help brands maximize their media investments on TikTok.

Over 71% of users believe that the biggest trends start on TikTok. From viral challenges to influencing purchasing decisions, TikTok has become a platform where trends are born and actions are taken. The combination of entertainment, connection, and conversion on TikTok is revolutionizing online shopping experiences. We are thrilled to introduce new solutions that enable brands, from small businesses to enterprises, to tap into this joyful, native shopping experience. We want to make it easy for people to shop the captivating and entertaining content they see on TikTok.

People come to TikTok to have fun, spread joy, and be entertained. Our platform's power lies in the intersectionality of video, social interaction, and entertainment. We are excited to create an ecosystem of solutions and tools for our partners to engage with our community and be part of the cultural phenomenon that is TikTok. Join us at TikTok World, our first-ever global experience, to discover why and how it all starts on TikTok.

RSVP Here To TikTok World