Eva Longoria and TikTok Launch TikTok Latinx Creatives Program

Eva Longoria, along with her production company UnbeliEVAble Entertainment, has partnered with TikTok and MACRO to launch the TikTok Latinx Creatives program. This program aims to support and celebrate 150 Latinx creators and emerging music artists in the inaugural TikTok Latinx Creatives creator incubator.

The goal of the program is to bring more Latinx stories to life and provide opportunities for creators. Eva Longoria and her team will work alongside TikTok and MACRO to advise on content programming and guest speakers.

The program will commence on October 12 with a full day of educational programming, including a keynote presentation from J Balvin, the most-followed Latin artist on TikTok. Throughout the 10-week program, participants will have the opportunity to engage with successful Latinx leaders in various fields through motivational town halls, community-building forums, and educational workshops.

One of the sessions, titled "Seat at the Table | Representation in Media," will feature Eva Longoria and MACRO's Charles and Stacey King. They will discuss the importance of taking up space and authentically representing the Latinx community. The panel aims to provide insights on navigating the entertainment industry and carving out a niche for diverse stories. This session aims to empower Latinx Creatives to leverage TikTok and establish their unique presence in the digital media space.

The response to the program has been overwhelming, with over 12,000 creators and artists expressing interest in joining. The selected cohort consists of talented individuals from various fields, including musicians, beauty gurus, innovative teachers, and comedians. Their passion and drive to be part of the future of Latinx entertainment are truly inspiring.

TikTok is thrilled to kick off the TikTok Latinx Creatives program and looks forward to sharing the journey of the 150 creator cohort with the TikTok community.