TikTok creators share their bit roles with #NotTheMainCharacter

TikTok creators are sharing their bit roles with the hashtag #NotTheMainCharacter. This week, the TikTok community has taken a vintage trend and given it a new twist. While we often focus on the main characters, what about the creators who are not the main characters? The TikTok community is known for developing new terminology, idioms, and slang.

Last year, the phrase "main character" was used in various contexts to describe a specific energy related to personal agency in someone's life. It was used to refer to role models or idols who exude a "main character energy," as if they were the protagonist of a novel. Alternatively, it was used to describe moments when someone idealizes their life and acts as the main character, like dramatically walking into a new school. From mid to late 2020, "main character" became a popular phrase on TikTok, leading to various trends with the hashtag #MainCharacter.

This week, the TikTok community has brought back that popular terminology with the hashtag #NotTheMainCharacter. Users showcase the supporting roles they would play in a novel, television series, or film. They transition from TikTok Text setting up the video to a series of character images, accompanied by a cover of "Dancing Queen" from the film Mamma Mia. Whether they portray "older siblings," "judgmental duos," or even a "hot mess," this trend is simple, inclusive, and allows creators to poke fun at themselves.

#NotTheMainCharacter demonstrates how TikTok draws inspiration from past content formats and emphasizes the importance of being aware of previous videos, trends, and creators to better understand emerging trends. For example, @ana_lisas humorously acknowledges that she is not the main character in her videos, using hashtags like #maincharacter, #mammamia, #disney, #marvel, and #starwars. Another notable video by @yellowgooseforge showcases impressive sword-making skills, adding excitement to the trend. The hot track "Astronaut In The Ocean" by MaskedWolf has become a popular choice for creators to showcase their impressive skills or physical moves in slow motion. The effect "Mirror Beats" is the latest immersive music creative effect that synchronizes with the beat of the sound, allowing creators to create mesmerizing videos. The creator spotlight is on @ElenaShinohara, a Japanese rhythmic gymnast on the USA National Team and one of the inaugural API TikTok Trailblazers. Elena's unique content features her performing rhythmic gymnastics and displaying her impressive flexibility, aiming to inspire and motivate others to pursue their passions.

In case you missed it, TikTok has introduced new resources for families, provided insights into the minds of Aly and AJ through TikTok's Headstream, and released all-new developer kits for sharing sounds and logging in with TikTok.