TikTok creators embrace #CollegeLife trend

TikTok creators are embracing the back-to-school season with the trending hashtag #CollegeLife. This popular trend captures various aspects of college life, including dorm decorating, making friends in the dining hall, and sharing tips and advice for new college students. Experienced college students on TikTok offer guidance on packing for the school day, college hacks, managing deadlines, and updates on how schools are ensuring public health and safety on campus.

#CollegeLife provides a supportive community for students as they navigate the intimidating experience of starting college. Creators like @laurenlovelessss share their personal experiences and offer support to fellow college students.

The hot track on TikTok right now is "INFERNO" by Sub Urban and Bella Poarch. This catchy song has reached the #1 spot on the app and has inspired creators to make makeup tutorials and dress up for the occasion. It has become the soundtrack to various types of content, including cooking videos and fire spinning circus acts. Both Sub Urban and Bella Poarch actively promote their song on TikTok through colorful videos.

The popular effect on TikTok is Tunnel Vision, which allows creators to showcase their innermost thoughts or visions of the future by zooming into their eyes. Creators like @keithrendall8 use this effect to share personal experiences, such as attending a Britney Spears concert.

In the Creator Spotlight, @96_des is a self-taught makeup artist who creates stunning works of art on herself. Her videos showcase the transformation from hours of work, ranging from impressive looks to Hollywood-worthy makeup projects. Des' content appeals to those who enjoy crafting their own looks or appreciate hard work and talent.

In case you missed it, TikTok is also elevating Latinx small businesses with the hashtag #CreciendoconTikTok. Additionally, Taylor Swift has joined TikTok and is bringing gifts to her fans. Lastly, TikTok Radio has launched on SiriusXM today, providing a new platform for TikTok creators and music enthusiasts.