TikTok Launches Spanish Sounds Page to Support Latinx Music and Culture

TikTok has announced the launch of its Spanish Sounds Page, specifically designed for Spanish-speaking users in the US. This page aims to support Latinx music, culture, artists, creators, and community. It coincides with the Latin GRAMMYs®, making it a premier destination for Latinx music and artists on TikTok to connect with Spanish-speaking users in a meaningful way.

The Spanish Sounds Page is accessible to all users in the United States who have their mobile OS or TikTok app language settings set to Spanish. It features familiar playlists like TikTok Viral, as well as a wide range of playlists dedicated to Latinx music, trends, and sub-genres such as Artistas en Ascenso, Latinx: Mujeres, Tropical, Latin Indie, Bachata, TikTok Baile, Regional Mexicano, Orgullo (LGBTQIA+), and more.

Within the Spanish Sounds Page, TikTok will launch four dedicated Latin GRAMMY playlists, featuring all nominees across four categories: Record of the Year, Album of the Year, Song of the Year, and Best New Artist. J Balvin, a well-known artist on TikTok, expressed his gratitude for the platform's consistent support in spreading Latin culture globally. He appreciates TikTok's partnership in his efforts to push Latin culture forward.

The Latin GRAMMY® playlists will be prominently featured alongside fifteen additional evergreen playlists dedicated to Latinx music, ranging from Reggaetón and Regional Mexican to Indie and Latin Pop.

The power of Latin music on TikTok was evident as Monsieur Periné's "Nuestra Canción (feat. Vicente García)" became the #1 trending song on TikTok. This was fueled by a trend where creators did a flapper-style dance to the track. Monsieur Periné expressed their excitement and appreciation for the continuous support from the TikTok community, highlighting how millions of people around the world connected organically with their music.

In addition to the Latin GRAMMY® playlists, two creators from TikTok's Latinx evergreen Creator Community, @LouieMcFly and @E_heman, will be present at the 22nd Annual Latin GRAMMY Awards® in Las Vegas. They will capture content with Latin GRAMMY®-nominated artists at the official TikTok Creative Suite and share their experience on @tiktokcreators.

Don't forget to explore the Spanish Sounds Page, filled with Latin GRAMMY®-themed playlists, and tune in to the 22nd Annual Latin GRAMMY Awards® airing live on Thursday, Nov. 18 at 8 p.m. ET/PT. You won't want to miss the exciting Latin music content offered by the Latin GRAMMYs® and the new TikTok Spanish Sounds Page.