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Tiktok Shop Product Listing Tutorial (Full Guide).

Introduction

Welcome to our complete guide on how to list products in your TikTok Shop! In this article, we will cover the essential steps to add products and some important considerations related to product listings. Listing your products is crucial, as it is the primary way to sell items on the TikTok Shop platform.

Accessing the TikTok Seller Center

To start your product listing journey, you'll need to navigate to the TikTok Seller Center—the hub for uploading and managing your product listings. On the homepage, locate the Products section on the left sidebar, where you'll find various options such as:

  • Manage Products: This allows you to manage your previously uploaded products.
  • Add New Products: This is the most commonly used feature for adding your products to the shop.
  • Product Bundles: Here, you can create bundles of products.
  • Optimizer: A feature to enhance your product visibility.

Product Review Process

Before any product goes live, it must go through a review process by TikTok. Your products will appear under various statuses: active, inactive, under review, suspended, draft, or deleted. Only those that pass the review will become active listings, while any that do not meet the platform's requirements may be suspended.

Steps to Add a New Product

When you click on Add New Products, you’ll need to fill out four main sections:

1. Basic Information

This section includes:

  • Images: Upload images of your product.
  • Product Name: A clear and descriptive title.
  • Category: Select or auto-generate a category for your product.

2. Product Details

In this part, you can include:

  • Description: Write a detailed description that includes key features and benefits. Use relevant keywords to enhance visibility.
  • Video Upload: Optionally, showcase your product with a video (maximum size of 100 MB) in 9x16 or landscape aspect ratio.
  • Attributes: Specify the product's characteristics (e.g., size, color, season) to give a better understanding to the potential buyers.

3. Sales Information

In the sales information section, input:

  • Price: Specify how much you are selling the product for.
  • Stock Availability: Indicate the quantity available.
  • SKU: Provide a seller SKU if applicable.
  • Variations: If your product has different sizes or colors, enable variations and input those details.

4. Shipping Information

Finally, you will need to enter shipping details:

  • Weight & Dimensions: Input the weight (in grams) and dimensions (height and width) of your product.
  • Cash on Delivery: Choose whether to enable this option.
  • Estimated Shipping Fee: Calculate this based on the weight and dimensions provided.

Once you've filled in all the required information and are satisfied with the details, you can submit your product for review.

Promoting Your Product

Once your product is live, you might want to drive traffic to it. Consider utilizing affiliate marketing— allowing creators on TikTok to promote your product to their followers, increasing your visibility and potential sales. You can also promote your items directly through your TikTok Shop account.

Conclusion

That’s a comprehensive overview of listing products in your TikTok Shop. Feel free to explore the other features available in products management. Remember, the key steps include adding new products and managing existing ones.

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Keywords

  • TikTok Shop, product listing, TikTok Seller Center, upload products, review process, sales information, shipping information, affiliate marketing.

FAQ

What is the TikTok Seller Center?
The TikTok Seller Center is the platform where sellers can manage their product listings, monitor reviews, and promote their products.

How long does the product review process take?
The review process duration can vary; the seller center will indicate the status of your submission.

Can I upload videos for my products?
Yes, you can upload a video alongside your product images within the product details section.

What should I include in the product description?
Make sure to include key features, benefits, and keywords relevant to your product for better visibility.

Can I enable cash on delivery for my products?
Yes, there is an option to enable cash on delivery in the shipping information section when listing your product.

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