TikTok Pulse: Connecting Brands to Culture and Creators

TikTok Pulse: Connecting Brands to Culture and Creators

TikTok Pulse is a new contextual advertising solution that allows brands to place their ads next to the top content in the For You Feed. This helps brands stay on top of entertainment and culture on TikTok. By embracing the creativity of TikTok and engaging with relevant communities and creators, brands can align themselves with the content that people love.

TikTok Pulse connects brands to culture, creators, and entertainment. It gives marketers the tools and controls to be a part of everyday moments and trends that engage the community. Brands can supercharge their exposure by appearing next to the most engaging content on TikTok. They can also drive engagement and actions with diverse communities by placing their ads next to culturally relevant content in 12 different categories.

With TikTok Pulse, brands can feel safe and confident with brand suitability measurements. The platform ensures that ads are running adjacent to verified content with the highest level of brand suitability applied. Additionally, post-campaign measurement tools provide advertisers with the opportunity to analyze and understand the impact of their campaigns.

TikTok Pulse also introduces new ways to engage creators, public figures, and media publishers. The platform will explore an advertising revenue share program with creators, public figures, and media publishers who have at least 100k followers. This program aims to value and reward creators on TikTok.

In conclusion, TikTok Pulse is a powerful tool for brands to connect with the TikTok community and be a part of the cultural conversation. It offers opportunities for brand exposure, engagement with diverse communities, and ensures brand suitability. Additionally, it introduces a revenue share program to support and reward creators on the platform. Discover more about TikTok For Business solutions at www.tiktok.com/business.