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TikTok Pixel vs. Custom tracking solution

1. Article in Markdown Syntax

Introduction

The problem with TikTok Pixel is that it’s an example of client-side tracking. Much like Facebook Pixel, it can easily get blocked by various ad blockers. Additionally, increasing privacy concerns and updates are impacting the performance of the TikTok Pixel.

Because TikTok Pixel is based on client-side tracking, your conversions may not be as accurate as you'd like. You won’t be able to track all of the data related to your performance, which means you might face issues with the accuracy of your reported conversions and sales from TikTok ads.

By relying on TikTok Pixel alone, your data collection might be incomplete or less reliable. Therefore, exploring custom tracking solutions or server-side tracking could be beneficial to ensure you have accurate conversion and performance metrics.

2. Keywords

Keywords

  • TikTok Pixel
  • Client-side tracking
  • Ad blockers
  • Privacy concerns
  • Conversion accuracy
  • Data tracking
  • Custom tracking solutions
  • Server-side tracking
  • Performance metrics

3. FAQ

FAQ

Q: What is the main problem with TikTok Pixel?

A: The main problem with TikTok Pixel is that it's an example of client-side tracking, which can be easily blocked by ad blockers and affected by privacy updates.

Q: How do ad blockers impact TikTok Pixel?

A: Ad blockers can prevent the TikTok Pixel from collecting data, leading to incomplete or inaccurate conversion and performance reporting.

Q: Why might conversions not be as accurate with TikTok Pixel?

A: Since TikTok Pixel is based on client-side tracking, it can be blocked or affected by privacy updates, making the reported data less accurate.

Q: What is the alternative to using TikTok Pixel for more accurate data tracking?

A: Custom tracking solutions or server-side tracking can offer more reliable conversion and performance metrics.

Q: How do privacy concerns affect TikTok Pixel's performance?

A: Increased privacy concerns and updates can limit data collection abilities for TikTok Pixel, impacting the accuracy of tracking sales and conversions from TikTok ads.

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