TikTok Fashion Month: Celebrating Style and Beauty on the Platform

TikTok is widely known as a go-to platform for fashion and beauty enthusiasts. It plays a significant role in driving industry trends, empowering new creators and brands, and encouraging users to embrace their personal style. During Fashion Month, TikTok provides its community with exclusive access to Fashion Week shows and content, while also celebrating the diverse fashion and beauty creators, designers, models, and brands that inspire creativity and joy on the platform. This season, Fashion Month is centered around the hashtag #FashionForYou, which promotes personal style, self-expression, and inclusivity. Whether you're attending runway shows in Paris or showcasing your style at home, this hashtag encourages everyone to be part of the fashion conversation. TikTok has prepared a month full of dedicated programming until October 14 to make the #FashionMonth dreams of its community come true.

For the second consecutive year, TikTok is highlighting outstanding fashion and beauty creators during Fashion Month. These creators are at the forefront of sustainable fashion, diversity and inclusion in the industry, and introducing bold new fashion trends. They represent the diverse range of creators who are leading the charge on TikTok. The TikTok Fashion & Beauty Frontrunners for this year include Antoni Bumba, Arabella Bartelloni, Clara Perlmutter, Devin Halbal, Dylan Mulvaney, Emira D’spain, Ester Tania, Griffin Maxwell Brooks, Jae Gurley, Jake Fleming, Kristina Zias, Lexson Millington, Mathieu Simoneau, Mei Pang, Nai❤️Jelee, Nydia Twitty, Pierrah, Sara Camposarcone, and Tanya Ravichandran.

To celebrate Fashion Month, TikTok is hosting various live events featuring popular style icons in the industry. These live events include a Sneaker Closet Tour with @24kgoldn on September 19, a Closet Tour from Paris Fashion Week with @christinechiu and @whowhatwear on September 27, and a Closet Tour and Fit Check with Maluma (@papijuancho) on September 28.

Throughout Fashion Month, TikTok is collaborating with Vogue Magazine to showcase favorite designers to the TikTok and Vogue Runway community. Vogue will spotlight four different designers from around the world, providing insights into the creation of their most viral looks. Make sure to follow @voguemagazine throughout Fashion Month to discover the spotlighted designers.

TikTok also encourages users to enhance their looks during #FashionMonth with the help of creative effects from the Effect House community. Some of the newest effects include the Fenty Match Stix Snatch TikTok Effect, which allows users to find their perfect contour and highlight in collaboration with @fentybeauty and @gracechoi. Another effect is the Willow Smith Cover Filter, created in collaboration with @glamouruk and @blahblahbalraj, which gives the TikTok community the opportunity to recreate Willow Smith's look from her September 2022 Glamour UK cover shoot.

TikTok is thrilled to bring all the excitement to its community during Fashion Month and celebrate the creators who are shaping the future of fashion on the platform. Make sure to tune in for an incredible month of style and beauty, all on TikTok!