TikTok Collaborates with MassiveMusic to Develop Unique Sonic Identity
TikTok Collaborates with MassiveMusic to Develop Unique Sonic Identity\n\nTikTok has collaborated with international creative music agency MassiveMusic, a company by Songtradr, to develop a unique sonic identity that embodies the sound of the global community and creative democracy. Inspired by the diverse array of music and sounds discovered and created on the TikTok platform, the sonic logo represents creativity, community, and entertainment.\n\nThe sonic logo has been designed to fuel creativity at every step of content creation and celebrate TikTok's musical heritage. It features a sub-bass sound nodding to music popularized on the platform and a distinctive ascending melody. The goal is to entertain the community and encourage a diverse array of content and remixes.\n\nThe sonic identity transcends generations and reinforces TikTok's position as an inclusive and safe space. It celebrates authenticity and is not restricted by genre or culture. It represents TikTok as a unique and joyous place where entertainment, creativity, and discovery have no bounds.\n\nA recent global study conducted by Kantar shows that TikTok's sonic logo has helped reinforce brand awareness and affinity among the community. The sonic logo is associated with positive emotions, with "unique," "entertaining," and "welcoming" being the strongest emotional associations. Over half of the participants, including both TikTok users and non-users, already recognize TikTok's sonic logo. The community in Brazil has shown the highest sonic awareness and positive emotional association with the sound.\n\nAccording to a recent sonic brand tracking report, TikTok's sonic identity is one of the most recognized sonic logos this year. It has achieved high recognition out of over 130 sonic logos from major brands across the US.\n\nThe sonic identity continues to celebrate and inspire the TikTok community. It is available in-app, allowing creators to experiment with TikTok's sonic identity and make it their own. The sonic DNA track serves as the soundtrack to TikTok videos worldwide, with a majority of video creations coming from the United States, Brazil, Philippines, Bangladesh, and Egypt.\n\nTikTok is committed to empowering creative expression and fostering authentic connections. The unique sonic identity is expected to inspire and bring the global community closer together.