The Rise of CKay and 'Love Nwantiti' on TikTok

'Love Nwantiti', a song by Nigerian musician CKay, has become a global sensation through the popular social media platform TikTok. Originally released in 2019 as part of CKay's EP 'CKay The First', 'Love Nwantiti' introduced a wider audience to his unique style of afrobeats known as emo-afrobeats.

The song gained traction on TikTok when a friend of CKay showed him a clip of it being used in a viral challenge. The calm and soothing vibe of 'Love Nwantiti' resonated with users, leading to its widespread popularity. This success has been a long time coming for CKay, who hails from Kaduna, Nigeria, and moved to Lagos in 2015 to pursue his music career. He has since collaborated with renowned Nigerian artists and released three EPs, establishing himself as a rising talent in the industry.

In 2021, CKay released the 'Boyfriend' EP, which further solidified his breezy afrobeats style and garnered critical acclaim. However, it was 'Love Nwantiti' that truly propelled him to international fame. The song briefly became the most-Shazamed track in the world, surpassing popular songs by Justin Bieber and Kid Laroi. It has been embraced by TikTok creators and celebrities alike, receiving over 136 million views and inspiring more than 50,000 video creations.

CKay expressed his gratitude to TikTok and its users for the overwhelming support of 'Love Nwantiti'. He acknowledged the diverse range of people who have embraced the song, using it as a backdrop for various forms of self-expression, from dancing to cooking, fashion, and makeup.

The success of 'Love Nwantiti' highlights the power of TikTok as a platform for artist discovery and promotion. If you want to join in on the fun and create your own video using the original sounds of 'Love Nwantiti', simply download TikTok for free from the Apple App Store, Google Play, or Amazon.