MTV and TikTok Launch Trending: VMAs Awards Exclusively on TikTok

MTV and TikTok have joined forces to launch the Trending: VMAs awards, a new set of awards exclusively voted on by fans on TikTok. These awards aim to celebrate the creators and artists who have been driving music trends and culture.

The award celebration, hosted by Quen Blackwell, will be streamed live from MTV's TikTok account on September 10th at 5pm ET. Fans can vote for their favorites in categories such as Best Breakthrough Song, Best Audio Mashup, and Best Artist x Creator Collab, all exclusively on TikTok.

The event will feature winning moments, performances, and special guest presenters including Denzel Dion, TikTok's Favorite Girl Group Boys World, Makayla Culpepper, and Justina Valentine. Additionally, Quen will take over MTV's TikTok account to live stream directly from the VMA red carpet on the evening of the big event, which is on Sunday, September 12th.

Bryan Thoensen, Head of Content Partnerships at TikTok, expressed excitement about the partnership with MTV, stating that it brings content and music even closer together. This collaboration recognizes TikTok as an enduring source of entertainment where culture and community intersect. The partnership is particularly significant as it coincides with the 40th anniversary of the VMAs.

Starting from Tuesday, September 7th, fans can exclusively vote on TikTok for their favorite nominees. The nominees include various categories such as Best Breakthrough Song, Best Comeback Song, Best Artist x Creator Collab, Best Audio Mashup, and Best Viral Dance. Each category features a diverse range of artists and creators who have made a significant impact in their respective fields.

Overall, this collaboration between MTV and TikTok aims to celebrate and recognize the influence of creators and artists in shaping music trends and culture. It highlights the power of TikTok as a platform for entertainment and community engagement. Fans can look forward to an exciting award celebration and live streams from the VMA red carpet, making this a highly anticipated event in the music industry.