Tiktok Ads Pixel Complete Setup 2023 ( Shopify And WordPress) Lesson No 03

Introduction

Introduction

Welcome to lesson number three of our TikTok Master Class. I am Raman Rahim, and in this tutorial, we will cover everything you need to know about setting up the TikTok Pixel for your website. We will discuss what the TikTok Pixel is, how to set it up on different platforms like Shopify and WordPress, and how to track different events on your site using the pixel. Make sure to watch the entire lesson to gain a comprehensive understanding.

Understanding the TikTok Pixel

The TikTok Pixel is an HTML code that you add to the header section of your website. It tracks various actions performed by visitors such as the time spent on the website and conversion events. This is fundamental for any online advertising campaign as it provides valuable data that helps in optimizing ads.

Getting Started with TikTok Pixel Setup

1. Accessing TikTok Ad Dashboard:

   • Navigate to the TikTok Ads dashboard.
   • Click on the "Events" option.
   • Select "Web Events" for a website or "App Events" for a mobile app. Since we're focusing on websites, we'll choose "Web Events."

2. Creating TikTok Pixel:

   • Click on the “Create Pixel” button.
   • Name the pixel (usually named after your website).
   • Choose your connection method. You have options like 'Pixel Code' or 'Events API'.
   • For simplicity, choose 'Pixel Code' and then 'Next'.

3. Manual vs. Automatic Installation:

   • You can install the pixel code manually by copying the code.
   • Alternatively, use the automatic installation via partner integration programs. For this lesson, we will focus on the manual method first.

Installing TikTok Pixel on WordPress

1. Go to the WordPress dashboard.
2. Navigate to the "Plugins" section and click "Add New".
3. Search for "Insert Header and Footer" and install the plugin.
4. After activation, go to 'Settings' -> 'Insert Header and Footer'.
5. Paste the copied TikTok Pixel code in the “Scripts in Header” section.
6. Save the changes to complete the process.

Installing TikTok Pixel on Shopify

1. In your Shopify admin dashboard, go to "Online Store" -> "Themes".
2. Click on the action button ‘...’ and select "Edit Code".
3. Open "theme.liquid".
4. Paste the TikTok Pixel code just before the </head> tag.
5. Click "Save" to apply the changes.

Setting Up Events on Your Website

1. Setting Up URL-Based Events:

   • In the TikTok dashboard, go to "Events".
   • Click on "Add URL Events" and specify the URL type and event type (e.g., "Purchase", "Add to Cart").
   • Enter the exact URL you wish to track.

2. Setting Up Web Element-Based Events:

   • In the same “Events” section, choose "Add Web Elements".
   • Input the URL of the webpage with the button you want to track.
   • Select the specific web element or button from the list provided and designate its associated event.

Installing TikTok Pixel via Partner Program on Shopify

1. Access the Shopify App Store and search for “TikTok”.
2. Install the official TikTok app and follow the connection steps.
3. Sign in to the TikTok Ads Manager when prompted.
4. Configure data sharing settings to "Maximum".
5. Ensure the creation and connection of the pixel are properly logged and verified.

Conclusion

That brings us to the end of this tutorial. We've covered how to create, install, and configure the TikTok Pixel on WordPress and Shopify, both manually and through automated partner programs. By following these steps, you will ensure effective tracking and optimization of your TikTok ad campaigns. See you in the next lesson.

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