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Set Up TikTok Events with GTM

Introduction

Introduction

Hey there, magic Geeks! Are you running TikTok ads? If so, it's crucial to measure your advertising efforts to identify which ads generate the most conversions. By analyzing this information, you can define your perfect audience and later show ads to them. Let's configure our TikTok event tracking together.

Prerequisites

To set up TikTok event tracking, you need:

  • TikTok Ads Manager
  • Your website with predefined events to track (e.g., Contact page)
  • Google Tag Manager (GTM)

Ensure Google Tag Manager is implemented on your website. If unsure, consider taking a course like Julian's Tag Manager course available on YouTube.

Step-by-Step Setup

Step 1: Create a TikTok Pixel

  1. Open TikTok Ads Manager:

    • Go to Assets > Events.
    • Select Web Events and click Manage.
    • Follow the prompt to install a TikTok pixel.

  2. Create Pixel:

    • Name your pixel (e.g., "Base Pixel").
    • Choose TikTok Pixel and click Next.

  3. Install Pixel:

    • Choose between Install code manually or Set up via a partner platform.
    • For manual installation, copy the pixel code.

Step 2: Set Up GTM with Base Pixel

  1. Google Tag Manager Setup:
    • Open GTM and go to Tags.
    • Create a new tag:
      • Tag Configuration: Choose Custom HTML, paste the copied pixel code.
      • Triggering: Select All Pages.
    • Name your tag (e.g., "TikTok Base Pixel") and save it.

Step 3: Create Event Triggers

  1. Back to TikTok Event Manager:

    • Complete initial pixel setup.
    • Visit the documentation for event codes (if needed).

  2. Configure Click Variables in GTM:

    • Go to Variables, click Configure. Enable all click-based variables.

  3. Define Triggers for Events:

    • Create generic link trigger in Triggers (e.g., "All Links").
    • Test clicks in Preview Mode to get actual link values.
    • Define triggers for specific actions (e.g., phone click, email click).

  4. Set Event Codes:

    • Use GTM’s built-in templates to avoid manual coding.
    • Go to Templates, add TikTok Pixel.
    • Create event tags using the TikTok Pixel template:
      • Paste your Pixel ID.
      • Select the event to track (e.g., "Contact").
      • Skip advanced configurations for now.
      • Add triggers (phone and email clicks).

Step 4: Final Test and Publish

  1. Testing:

    • Use TikTok Pixel Helper for Chrome to verify events.
    • Test events by clicking relevant links on your site.
    • Check GTM’s Tag Assistant and TikTok Pixel Helper to ensure events are tracked.

  2. Publish:

    • Submit and publish changes in GTM.

Conclusion

You should now see data reflecting your events in TikTok's Event Manager. If events aren’t immediately visible, be patient, as it might take some time.

If you have successfully set up your TikTok event tracking, congratulations! Happy measuring.

Keywords

  • TikTok Ads Manager
  • Google Tag Manager (GTM)
  • Event Tracking
  • TikTok Pixel
  • Tag Configuration
  • Triggers
  • TikTok Pixel Helper

FAQ

What is a TikTok Pixel?

A TikTok Pixel is a piece of code that tracks user interactions on your website and reports back to TikTok Ads Manager, allowing you to measure ad performance and track conversions.

How do I install a TikTok Pixel using Google Tag Manager?

You can manually install the TikTok Pixel code in Google Tag Manager or use the integration option available in GTM. Create a new tag in GTM, paste the pixel code, and set it to fire on all pages.

How can I track specific events on my website with TikTok Pixel?

After installing the base pixel, you define custom event triggers in GTM. For example, set up triggers for link clicks on phone numbers and email addresses, then configure these triggers to fire specific event tags in GTM.

Why is my TikTok event not showing up immediately in the Events Manager?

Event data can sometimes take a while to appear in the TikTok Events Manager. Make sure to check the setup, and be patient, as it may take some time for the data to reflect.

What tools can I use to test if my TikTok Pixel and events are working?

Use the TikTok Pixel Helper Chrome extension to test and verify if your pixel and configured events are firing correctly on your website. Also, use GTM’s Preview Mode to debug and test the implemented tags and triggers.

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