TikTok Celebrates LGBTQIA+ Community with Pride Month Initiatives

At TikTok, they are dedicated to providing a safe and inclusive space for the LGBTQIA+ community to share their stories, connect, listen, and learn from each other. In honor of US Pride month, they are celebrating the collective visibility and power of their LGBTQIA+ community. This June, they are bringing their Pride Together celebration to life with exciting in-app programming, TikTok LIVEs, and the announcement of their 2022 LGBTQ+ Trailblazers. Additionally, they are proud to be the official sponsor of the LA Pride Parade and Festival, marking the first-ever TikTok takeover of this event.

Introducing our 2022 LGBTQ+ TikTok Trailblazers

They are delighted to introduce the next generation of LGBTQ+ TikTok Trailblazers in the US. These creators are driving cultural influence and inspiration within the LGBTQ+ community and beyond. They use their platforms to make meaningful change, raise awareness of important causes, and embrace collective journeys in finding pride.

LA Pride's TikTok Takeover

TikTok is the official presenting sponsor and partner for this year's LA Pride Parade and Festival. They are excited to debut a TikTok Pride parade float and bring exclusive backstage TikTok LIVE series from the LA Pride in the Park music festival. Their live lineup will feature programs throughout the day, including the LA Pride in the Park music festival and the LA Pride Parade, with exclusive interviews from attending celebrity talent and the 2022 LGBTQ+ TikTok Trailblazers.

#ForYourPride LIVE series and in-app programming on TikTok

Join them this month as they celebrate Pride and their community through a series of in-app initiatives and LIVE events. They will feature themed hashtags, Pride playlists, creator spotlights, SMB programming, and a LIVE series that celebrates LGBTQIA+ creators, non-profits, and businesses on TikTok. Tune in to their @TikTok account to join the celebration!

Spotlight on LGBTQIA+ Businesses

During Pride, they will spotlight LGBTQIA+ businesses and SMBs on TikTok by sharing their inspiring stories on their TikTok For Business and TikTok Small Business channels. Follow #LGBTQBusiness to join the conversation.

#PrideMusic: Press play on their Pride playlists

Throughout June, their Sounds page will feature programming spotlighting LGBTQIA+ artists. They will kick off Pride month with a series of genre playlists and guest playlists from a diverse range of musicians who inspire the community.

Celebrating TikTok's Internal LGBTQIA+ Community

They champion and celebrate their LGBTQIA+ employees at TikTok year-round. Their LGBTQIA+ employee resource group (ERG) PRIDE will share inspiring stories of their PRIDE employees. They will focus on inclusive programming that celebrates the full spectrum of intersectional identity groups throughout Pride month and Juneteenth.

#ForYourPride

Diversity is an integral part of their TikTok community. They are honored to be part of their community's journey to Pride and inspired to continue building experiences that keep TikTok a safe and inspiring place to support others and embrace personal journeys to Pride. They invite their community and allies to celebrate Pride around the world in their own way, whether it's through sharing stories, connecting with others, or listening and learning together.