Off-White c/o Virgil Abloh™ Debuts on TikTok with Multi-Camera LIVE Line-Up

Off-White c/o Virgil Abloh™ Debuts on TikTok with Multi-Camera LIVE Line-Up

Off-White c/o Virgil Abloh™ will make its debut on TikTok with the first-ever multi-camera LIVE Line-Up, presenting 'Spaceship Earth: An Imaginary Experience'. This groundbreaking event, hosted by Unknown T, will utilize TikTok's exclusive multi-camera features, giving users full control over their viewing experience. The TikTok community will have the opportunity to choose between different rooms, such as the front row, backstage, and the DJ booth, creating an immersive and accessible front row experience for everyone during Paris Fashion Week.

What sets Fashion on TikTok apart is the collaborative nature between brands, creators, and fashion enthusiasts worldwide. Off-White™ is renowned for its unconventional and artistic approach to luxury fashion. Virgil Abloh, a visionary in the industry, is known for challenging the status quo and inspiring others through his creativity. The TikTok fashion community serves as a platform for new trends and cultural conversations, and we are excited to see the inspiration that will come from Off-White's™ latest collection.

On February 28th, DJ Creators from Tokyo, Ghana, London, and Paris will go live, playing a continuous set leading up to the main event in Paris at 7:30pm CET / 1:30pm ET. Sofia Hernandez, Global Head of Business Marketing at TikTok, expressed her excitement about collaborating with Off-White™ to create an immersive experience that reflects the multidimensional interests of the TikTok community, which includes fashion, music, art, and sports.

Off-White™ made its debut on TikTok on February 23rd under the handle @off____white. The TikTok community is a reflection of the world we live in, and we eagerly welcome Off-White's™ voice to the conversation. Join us on February 28th at 7:30pm CET / 1:30pm ET to celebrate the culture, couture, and community that is Off-White™.