TikTok's Longer Videos Inspire Richer Storytelling and Entertainment

When TikTok introduced the option to create longer videos, they were excited to see how it would inspire richer storytelling and entertainment on the platform. The response has been overwhelming, with videos longer than one minute receiving over 5 billion views globally. Creators have embraced the added time to share a variety of content, from podcasts to vlogs, cooking tutorials, fashion commentary, and more. Some creators have even created ongoing series and deeper dives into their lives, keeping the audience entertained.

One creator who has made great use of the added time is Charles (@charlesgross). He has built a community on TikTok around fashion, beauty, and lifestyle, and uses longer videos to share style tips, personal takes on hot topics, and deep-dives into emerging trends. Charles invites viewers to join the conversation with his signature catchphrase, "Let's talk about it."

Another creator, Ana (@saltycocina), has captured the hearts and appetites of foodies with her step-by-step explanations of delicious home recipes. Her longform videos feel like episodes in a chef's miniseries, and she even organizes them into playlists by category for viewers to savor every bite.

Andrew (@blvcklyst) is pushing the limits of educational content on TikTok with his documentary-style series and virtual gameshow. He aims to educate and inspire Black people about the brilliance they have contributed to the world, as well as offer financial literacy and business investment opportunities.

Frank (@frankmichaelsmith) shares fascinating stories on TikTok, covering topics ranging from legendary sports heroes to surprising science facts. His well-researched deep-dives are like mini documentaries, entertaining, inspiring, and teaching viewers something new every time.

TikTok continues to be a platform where creators can experiment with longer content and try new things. The possibilities are endless, and it's inspiring to see how creators use longer formats to entertain, share meaningful stories, and bring joy to the global TikTok community.