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Live Tiktok Shop Product Sourcing I Tiktok Shop UK/USA I @Bilalsirbuland
Introduction
Assalam O Alaikum! Bilal Sir Buland here, welcoming you all to this live session. Today, we’ll explore TikTok Shop and its immense potential a little further by focusing on product sourcing – a crucial step for your success. Let's delve straight into it without further ado.
Introduction to Product Sourcing
In today's session, we will understand what product sourcing is. Product sourcing involves identifying where to buy products to resell for a profit. A successful sourcing strategy can make or break your venture on platforms like TikTok.
The Essence of Product Testing
When selling products online, it's critical to test products before committing to bulk orders. To illustrate this, I asked the audience to suggest products they had in mind. We decided to take the example of a dog neck collar for live sourcing.
Local Sourcing vs. AliExpress and Alibaba
For small, initial orders local sourcing can be more reliable. Once product testing yields positive results, transitioning to bulk orders from platforms like Alibaba becomes viable. AliExpress is convenient but often more expensive due to high shipping costs. Therefore, Alibaba is generally a better option for bulk orders due to its lower cost per unit from manufacturers.
Negotiation and Price Strategy
When contacting suppliers on Alibaba, it's crucial to negotiate prices based on your order volume. Start with smaller orders and gradually increase your quantity to leverage better rates, ensuring you secure the best possible price.
Using Alibaba Effectively
Apply filters such as Trade Assurance and Verified Supplier on Alibaba to ensure you are dealing with credible and reliable manufacturers. This helps in avoiding scams and guarantees product quality.
Leveraging TikTok Features
TikTok itself provides a “Product Opportunity” tab that highlights trending items with high search volumes and low competition. This tool can minimize hunting time and increase your chance of success.
Listing and Managing Inventory
Effective inventory management is critical, especially when dealing with popular products. Initially, order smaller quantities and gradually scale based on demand to minimize risks.
Importance of Influencer Marketing
An essential aspect of TikTok Shop success is collaborating with the right influencers. Ensure your products are sent to relevant influencers for authentic reviews and promotions. Poor influencer choices can lead to wasted products and reputational damage.
Keyword
- Product sourcing
- TikTok Shop
- Alibaba
- Local sourcing
- Influencer marketing
- Negotiation
- Inventory management
- Product testing
- Verified suppliers
- Trade assurance
FAQ
Q1: What is product sourcing?
A1: Product sourcing is the process of finding products to sell for a profit, which involves identifying reliable suppliers, negotiating prices, and ensuring product quality.
Q2: Should I source products locally or from platforms like Alibaba?
A2: For initial small orders and product testing, local sourcing is more reliable. For bulk orders after successful product testing, Alibaba is generally a better option due to lower costs.
Q3: How can I ensure I am dealing with reliable suppliers on Alibaba?
A3: Use filters like Trade Assurance and Verified Supplier to ensure you are dealing with credible suppliers. This helps in guaranteeing product quality and avoiding scams.
Q4: What is the importance of influencer marketing on TikTok Shop?
A4: Influencer marketing is crucial for authentic reviews and promotions. Collaborating with relevant influencers can significantly boost your product visibility and sales.
Q5: How do I manage inventory effectively on TikTok Shop?
A5: Start with smaller quantities for product testing and gradually scale based on demand. Ensure your stock levels align with potential sales volume to avoid over- or under-stocking.
Q6: What tools does TikTok provide to help with product sourcing?
A6: TikTok has a “Product Opportunity” tab highlighting trending items with high search volumes and low competition. Utilizing this tool can streamline your product selection process.